Timelines

1700s

1779
  • Swedish druggist, Dr Karl Wilhelm discovers glycerine.
1780
  • William Addis of Clerkenwell makes the first toothbrush similar to the modern form.
1789
  • New Products:
    Andrew Pears: Pears Transparent Soap.

1800s

1817
  • Michel Chevreul isolates cetyl alcohol (which he called ethal) from sperm whale oil.
1818
  • Louis Jacques Thénard discovers oxygenated acid (hydrogen peroxide).
1837
  • German chemists Friedrich Wöhler and Justus Liebig synthesise a compound from uric acid and name it allantoïn.
1841
  • John Goffe Rand, a New Hampshire artist, patents the first collapsible metal tube.
1846
  • Theron T. Pond, a pharmacist from Utica, New York, begins selling Golden Treasure, a homeopathic remedy he had developed from witch hazel.
1854
  • Paraphenylenediamine developed by A. W. Hoffman (Germany).
1856
  • Charles-Adolphe Wurtz discovers the glycols (France).
1860
  • New Products:
    Joseph Simon: Crème Simon, a glycerine cream.
1866
  • Henry Tetlow introduces zinc oxide into face powder.
1868
  • William Henry Perkin discovers Coumarin the first synthetic fragrance. First used in Fougère Royale by Houbigant in 1884.
1869
  • New Products:
    Colgate: Cashmere Bouquet Soap.
1870
  • Registered Trade Marks Law passed (USA).
  • New Products:
    Guerlain: Ne M’Oubliez Pas, the first modern lipstick (rouge à lèvres) in a rechargeable tube.
1871
  • New Products:
    Ben Levy Company: Lablache Face Powder.
    Chesebrough: Vaseline.
1872
  • Jean Baptiste Boussingault extracts Sorbitol from the fresh juice of the mountain ash berries.
  • Marcel Grateau develops the Marcel Iron.
1873
  • New Products:
    Colgate: Dental Powder.
    Hinds: Honey and Almond Cream.
1874
  • Ludwig Leichner begins selling theatrical make-up.
1875
  • Trade Marks Registration Act enacted (UK).
  • Dr. Charles Michel develops the process of permanent hair removal by electrolysis (USA).
  • New Products:
    Henry Tetlow: Swan Down Face Powder.
1876
  • New Products:
    Chesebrough: Vaseline Cold Cream, the first petroleum-based cold cream.
1877
  • ‘The American Hairdresser’ magazine established by Charles Ossenbrunner.
1878
  • New Products:
    Weeks & Potter: Cuticura Ointment; and Cuticura Soap.
1879
  • New Products:
    Bourjois: Poudre de Riz de Java.
    Procter & Gamble: Ivory Soap.
1881
  • New Products:
    Dr Campana: Campana Italian Balm (Canada).
1882
  • Otto Braun and Oscar Liebreich refine lanolin from wool grease (Berlin).
  • Pond’s Extract Company develop a toilet cream, lip salve, toilet soap and other witch hazel products.
1883
  • Adolf Vomácka introduces borax into cold cream formulations.
  • Journal of the American Medical Association (JAMA) founded.
  • New Products:
    Leichner: Hemelinpuder.
1884
  • New Products:
    William and James Lever: Honey Soap, later called Sunlight Soap.
1885
  • New Products:
    Charles Hahn: Pétrole Hahn, a hair lotion (France).
1886
  • New Products:
    Recamier Manufacturing Company: Recamier Cream; and Recamier Cream Balm.
1887
  • New Products:
    Burroughs Wellcome: Lanoline Cold Cream; Toilet Lanoline; Lanoline Toilet Soap; and Lanoline Pomade.
1888
  • New Products:
    Chesebrough: Face Paints.
    Mum Manufacturing Company: Mum, the first commercial deodorant.
1889
  • Exposition Universelle (Paris).
1890
  • Liquor Creolis Compositus later known as Lysol released by Schülke & Mayr of Hamburg, Germany.
  • New Products:
    Papier Poudre (England): Papier Poudre.
1891
  • New Products:
    Bourjois: Louis XV range.
    Woodbury: Facial Cream; and Facial Powder.
1892
  • American ‘Vogue’ first published.
  • Dr. Washington Sheffield, a dentist of New London, Connecticut begins selling his toothpaste in a tube.
  • New Products:
    Burroughs Wellcome: Hazeline Snow, the first commercial stearate (vanishing) cream.
1893
  • Arthur B. Moler opens the Moler School, the first American school for barbers in Chicago.
  • New Products:
    Daggett & Ramsdell: Perfect Cold Cream.
    Dr. Charles Browne Fleet: ChapStick a petroleum-based lip balm.
    Woodbury: Antiseptic Barbers Bars; and Antiseptic Shaving Stick.
1894
  • The Manufacturing Perfumers Association of the United States (MPA) founded.
  • New Products:
    Bourjois: Poudre Manon Lescaut.
    Johnson & Johnson: Johnson’s Baby Powder.
1895
  • German physicist Wilhelm Roentgen discovers X-Rays.
  • New Products:
    Guerlain: Crème Huvé de la Providence.
    Lever Brothers: Lifebuoy Soap, containing the antiseptic cresylic acid.
1896
  • Frederick Finch Strong develops the Vacuum Electrode for use with high-frequency currents.
  • The Moler School adds training services specifically for women (Chicago).
  • New Products:
    Richard Hudnut: Violet Sec perfume.
    Leichner: Aspasiapuder.
1898
  • Manufacturing Perfumers’ Association of the United States founded.
  • New Products:
    Richard Hudnut: Yanky Clover perfume.
1899
  • The Moler School adds classes for the preparation of teachers (Chicago).
  • New Products:
    B. J. Johnson: Palmolive Soap.
    Klytia (Institut de Beauté): First product range.

1900s

1900
  • Beiersdorf patents Eucerit an emulsifying agent made from lanolin; introduces Pebeco toothpaste packaged in tin tubes.
  • New Products:
    Richard Hudnut: Du Barry perfume, sachet and toilet water.
1901
  • Three department stores agree to sell Daggett & Ramsdell’s Perfect Cold Cream.
  • New Products:
    Cassebeer Pharmacal: Crême Elcaya; and Elcaya Witch Hazel Cream.
    Pompeian: Pompeian Massage Cream.
1902
  • New Products:
    Daggett & Ramsdell: Perfect Cold Cream Soap.
    Richard Hudnut: Du Barry Face Powder; Marvelous Cold Cream; and Perfecto Cold Cream.
1903
  • Charles Nessler begins selling artificial eyebrows and eyelashes in London.
  • R. W. Moore patents a spray dispenser for perfume.
  • United Drug Company begins production of Rexall proprietary medicines.
  • New Products:
    Hans Schwarzkopf: Powder shampoo.
    Richard Hudnut: Nailustre.
    Rose Laird: Solvo.
1904
  • New Products:
    Bonetti Frères: Diadermine skin cream.
    Colgate: Ribbon Dental Cream.
    Guerlain: Crème Secret de Bonne Femme.
    Pond’s Extract: Pond’s Extract Vanishing Cream.
1905
  • Dr. Ernst Kromayer develops the first modern form of dermabrasion.
  • Coty products first sold in the United States.
  • First permanent wave introduced by Charles Nessler in London.
  • Marinello Training Schools founded by Ruth D. Maurer in Chicago.
  • New Products:
    Beiersdorf: Nivea Soap.
    Daggett & Ramsdell: Perfect Cold Cream Shaving Stick.
    Helena Rubinstein: Special Blackhead and Open Pore Cure; Comtesse Potocka’s Creme Promenade; and Voskpasta.
    Pond’s Extract: Pond’s Extract Cold Cream.
1906
  • The American Medical Association (AMA) establishes its own Chemical Laboratory and creates a Propaganda Department, renamed the Bureau of Investigation in 1925.
  • Pure Food and Drugs Act (USA) passed.
  • ‘The American Perfumer and Essential Oil Review’ first published (USA).
1907
  • Auréale (L’Oréal) the first safe synthetic hair-colour developed by Eugène Schueller (Paris).
  • New Products:
    Bellin: Wonderstoen.
    Cyclax: Salusta Lotion.
    Helena Rubinstein: Valaze Rouge Tenace; Valaze Lip Lustre; Valaze Eye Crayon; Valaze Tablette Indien; Kohol Jet Grains; Marienbad Flesh-Reducing Tablets; Oriental Flesh Producer; and Dr. Rukinoff’s Blood Producer.
    Icilma: Shampoo Sachet; and Hair Powder.
1908
  • Cellophane invented by Jacques E. Brandenberger (Switzerland). Manufacture begins in 1913.
  • Dr. Ernst Kromayer introduces multiple needle electrolysis and insulated needles (Germany).
  • ‘La Parfumerie Moderne’ first published (France).
  • Lalique produces his first bottle for Coty for the perfume L’Effleurt.
  • New Products:
    Helena Rubinstein: Novena Cerate; Valaze Snow Lotion; and Valaze Liquidine.
1909
  • Condé Montrose Nast acquires ‘Vogue’.
  • Good Housekeeping Seal introduced by the ‘Good Housekeeping’ magazine (USA).
  • New Products:
    Beiersdorf: Lobello, a lip balm in stick form (Germany).
    Bourjois: Cendre de Rose; and La Rose Pompon.
    Cyclax: Clenzene.
    Helena Rubinstein: Valaze Speciale.
1910
  • American film studios begin distributing publicity stills of actors and actresses.
  • ‘Perfumery and Essential Oil Record’ first published (UK).
  • Inecto hair dye, containing paraphenylenediamine, launched by M. Gaston Bardou in Paris.
  • Roger & Gallet introduce their perfumes into America.
  • New Products:
    Elizabeth Arden: Venetian Line.
    Elmo: Dry Rouge; and Deo Cream Deodorant.
    Palmolive: Palmolive Cream.
    Roger & Gallet: A lip salve.
1911
  • First temporary make-up departments used on Hollywood film lots.
  • Motion Picture Story Magazine, the first American film-fan magazine, begins (USA).
  • ‘Photoplay’ film-fan magazine goes on sale (USA).
  • The Picturegoer film-fan magazine first published (UK).
  • New Products:
    Beiersdorf: Nivea Cream using the emulsifying agent Eucerit.
    Henry Tetlow: Blue Moon face powder.
    Hinds: Honey and Almond Cold Cream.
    Northam Warren: Cutex Cuticle Remover.
1912
  • First National Convention of Hairdressers organised by Ruth D. Maurer (USA).
  • First published use of the term ‘vitamine’ (later vitamin) by Casmir Funk (London).
  • New Products:
    Cyclax: Blended Lotion; Complexion Balm; and Large Pore Lotion.
    Demuth: Frozoclone the first alcoholic, solidified toilet water (UK).
    Lashbrow Laboratories: Lashbrow mascara.
    Palmolive: Palmolive Shampoo.
1913
  • Dorin cosmetics introduced to England and America from Paris.
  • New Products:
    Daggett & Ramsdell: Poudre Debutante.
    Elizabeth Arden: Poudre de Lilac.
    Helena Rubinstein: Valaze Acne Soap.
    Icilma: Nail Powder Polish; and Flesh-Tinted Cream.
    Lady Esther: Face creams and powders.
    Northam Warren: A range of Cutex nail powder polishes and other manicure items.
1914
  • Elizabeth Arden begins selling eye make-up, including eye shadow, in her salons.
  • New Products:
    Cyclax: Muscle Restorer.
    Elizabeth Arden: Venetian Shadow Powder.
    William H. Noll: Glazo Nail Polish.
    Francis J. Townsend: Townsend R22, later called Noxzema.
1915
  • Charles Nessler introduces his permanent wave into America.
  • Theda Bara creates the Vamp look.
  • Pond’s Extract Cold Cream and Pond’s Extract Vanishing Cream introduced into Europe.
  • Tom Lyle Williams begins selling Lash-Brow-Ine through mail-order.
  • New Products:
    Armand: Complexion Powder.
    Bristol-Myers: Ipana toothpaste.
    Colgate: Mirage Cream.
    Cyclax: Special E Skin Food; Special O Skin Food; Baby Skin Food and Lip Salve.
    Daggett & Ramsdell: Poudre Amourette.
    Elizabeth Arden: Venetian Amoretta Cream; Venetian Special Astringent; Venetian Special Bleach Cream; and Venetian Orange Skin Food.
    Helena Rubinstein: Valaze Beauty Grains; and Valaze Bleaching Cream.
    Palmolive: Palmolive Powder; Palmolive Talcum; and Palmolive Vanishing Cream.
    Pompeian: Pompeian Night Cream.
    Richard Hudnut: Three Flowers perfume.
1916
  • The Titanium Pigment Corporation of Niagara Falls, New York and the Titan Co. A.S., Norway begins commercial production of the white pigment, titanium dioxide.
  • British ‘Vogue’ first published.
  • Louis Philippe launches the first indelible lipstick containing eosin.
  • Pond’s Extract begins its ‘Every skin needs two creams’ advertising campaign.
  • New Products:
    Armand: Cold Cream Powder.
    Dubarry et Cie: Poudre Dubarry; Crème Shalimar.
    Elizabeth Arden: Venetian Bleachine Cream; Poudre de Soir; Poudre Maréchal Neil; Poudre D’Illusion; and Savon Kenott.
    Henry Tetlow: Pussywillow Face Powder.
    Northam Warren: Cutex Liquid Nail Enamel.
    Pompeian: Pompeian Hair Massage, originally Hyki Tonic.
1917
  • New Products:
    Cyclax: Instanta.
    Inecto: Inecto Rapid hair dye.
    Maybell Laboratories: Maybelline, a cake mascara.
    Palmolive: Palmolive Rouge; and Palmolive Lip Rouge.
    Pompeian: Pompeian Beauty Powder; Pompeian Bloom; and Pompeian Day Cream.
1918
  • New Products:
    Armand: Aida Complexion Powder; and Amabelle Complexion Powder.
    Denney & Denney: Myana range.
    Elizabeth Arden: Venetian Snowdrift.
    Hannibal Pharmacal: Neet depilatory.
1919
  • France passes Cosmetic Ingredients Quality Control Bill.
  • Inecto Rapid hair dyes introduced into America.
  • New Products:
    Armand: Cold Cream Rouge.
    Dorothy Gray: Dandruff Ointment.
    Dubarry et Cie: Dubarry Powdrette.
    Elizabeth Arden: Venetian Ultra-Amoretta.
    Elmo: Ra-Lo Face Powder; and Margo Face Powder.
    Hinds: Disappearing Cream.
    Jean Jordeau: Zip, a wax depilatory.
    Kathleen Mary Quinlan: Mist of Dawn Beauty Cream.
    Kimberley-Clark: Kotex sanitary napkins.
    Morton Manufacturing: Chap Stick.
    Northam Warren: Cutex Cold Cream.
    Pompeian: Pompeian Fragrance (Talcum Powder).
    Woodbury: Cold Cream.
1920
  • French ‘Vogue’ first published.
  • New Products:
    Armand: Cold Cream Talcum Powder.
    Caron: Peau Fines and Tabac Blond perfumed powders.
    Delica Laboratories: Delica-Brow liquid mascara.
    Dorothy Gray: Reducing Cream.
    Guerlain: Lynx kohl; and Rouge d’Enfer and Rose Lip Bengale lipsticks.
    Helena Rubinstein: Valaze Pink Medicated Cream; and Valaze Egyptian Mask.
    Icilma: Bouquet Face Powder.
    Innoxa: Mousse Innoxa.
    Lowell Company: Primrose House cosmetics.
    Odorono: Odo-ro-no Depilatory.
1921
  • New Products:
    Armand: Cold Cream; Vanishing Cream; and Amette Powder.
    Chanel: Chanel No. 5.
    Cheramy: Cappi range (USA).
    Dorothy Gray: Talcum Powder; Sulphur Lotion; Reducing Salts; and Bath Crystals.
    Dubarry et Cie: Debonair Shaving Milk.
    Elizabeth Arden: Venetian Anti-Wrinkle Cream.
    George W. Luft: Mons. Doriot range.
    Glazo: Glazo Polish Remover.
    Odorono: Odo-ro-no After Cream.
    Stillman: Stillman’s Freckle Cream.
1922
  • Elizabeth Arden begins importing Babani perfumes into America.
  • The Manufacturing Perfumers Association of the United States (MPA) changes its name to the American Manufacturers of Toilet Articles (AMTA).
  • Puig launches Milady Lipstick the first lipstick manufactured in Spain.
  • New Products:
    Bourjois: Mon Parfum.
    Burroughs Wellcome: Ozozo.
    Cyclax: Violet Ray Bath Salt.
    Denney & Denney: White Mud Pack.
    Dubarry et Cie: Dubarry Day Cream; and Dubarry Night Cream.
    Elizabeth Arden: Venetian Creme de France; Venetian Waterproof Cream; Venetian Anti-Brown Spot Ointment; and Arden Ocre Powder.
    Elmo: Margo Masque.
    Loesser Manufacturing: Domino cosmetics.
    Palmolive: Fanchon range.
1923
  • American exports of toilet preparations exceeds imports for the first time.
  • First swivel lipstick patented by James Bruce Mason Jr. in Nashville, Tennessee.
  • First Poucher book ‘Encyclopedia of Cosmetics and Perfume’ published.
  • Charles W. Stickel and William E. McDonell invent the eyelash curler.
  • Max Factor introduces Supreme Greasepaint, a cream greasepaint in tubes.
  • New Products:
    Armand: Peridore Powder; and KYX Nail Polish.
    Bourjois: Ashes of Roses Lipstick (UK); and Ashes of Roses Vanishing Cream (UK).
    Elizabeth Arden: Venetian Milk of Almonds; and Arden Liquid Cosmetique.
    Lady Esther: Frenchy Face Powder.
    Helena Rubinstein: Valaze Pasteurized Facial Cream; and Valaze Theatrical Cream.
    Odorono: Creme Odo-ro-no.
    Pompeian: Nymfaun range.
    Stickel: Kurlash Natural Eyelash Curler (bear trap).
1924
  • The use of parabens as preservatives established by Theodor Sabalitschka (Germany).
  • Inecto, Inc. introduces NoToX hair dye in America.
  • Perc Westmore heads the new make-up department at First National Studios.
  • New Products:
    Bourjois: Ashes of Roses Toilet Soap (UK); and Ashes of Roses Baby Powder (UK).
    Cheramy: April Showers range; and Theatrical Powder (USA).
    Kimberly Clark: Kleenex Facial Tissues to remove cold cream.
    Pacquin-Lester: Pacquin’s Dentists’ and Physicians’ Hand Cream.
    Richard Hudnut: Gemey perfume; and Deauville line.
    Stickel: Kurlash Eyelash Curler.
1925
  • Exposition Internationale des Arts Décoratifs et Industriels Modernes held in Paris
  • American Beauty Culture School Association formed in New York.
  • New Products:
    Armand: Eau de Cologne Cleansing Cream; and Florian Face Powder for Men.
    Daggett & Ramsdell: Perfect Vanishing Cream.
    Dubarry et Cie: Glinta Liquid Nail Polish.
    Elmo: Cream Rouge.
    Guerlain: La Poudre C’est Moi.
    Helena Rubinstein: Valaze Water Lily Cream; and Valaze Lipsticks.
    Lever Brothers: Lux Soap.
    L’Oréal: L’Oréal d’Or hair lightener.
1926
  • Campana Italian Balm introduced into America.
  • ‘Drug Markets’ first published (USA).
  • New Products:
    Armand: Handola.
    Bourjois: Cold Cream Poudre Java (USA).
    Cheramy: Youth Creams (USA)
    Dubarry et Cie: Peach Bloom.
    Elizabeth Arden: Venetian Healing Cream.
    George W. Luft: Tangee Night Cream; Tangee Day Cream; and Tangee Face Powder.
    Helena Rubinstein: Cupidsbow Lipstick; and Valaze Persian Eyeblack.
    Houbigant: Quelques Fleurs Hand Lotion.
    Lever Brothers: Lifebuoy Soap.
    Marie Barlow: Marie Barlow cosmetics.
    Northam Warren: Cutex Polish Remover.
    Pinaud: Mascara 612 (France).
    Procter & Gamble: Camay Soap.
1927
  • Moisture-proof Cellophane developed by William Hale Charch of DuPont.
  • Paraben, a preservative, introduced by Julius Penner A.G. into the United States.
  • Opterapia Amor Skin, the first cosmetic hormone cream, goes on sale in the United States through the Amorskin Corporation.
  • Schwan-Bleistift-Fabrik A.G. (Germany) begin manufacturing eyebrow pencils.
  • Union des Syndicats Français de la Parfumerie formed in Paris.
  • New Products:
    Armand: Foundation Cream.
    Bourjois: Cold Cream au Citron.
    Coty: Colcreme, a cold cream; and Crème de Coty, a vanishing cream.
    Cyclax: Cleansing Lotion.
    Denney & Denney: Milk-O-Bath; and Crême Mercedes.
    Doraldina: Doraldina Leg Make-up, the first commercial leg make-up.
    Elcaya: Elcaya Tissue Cream.
    Eleanor Adair: Spagnette Cream.
    Paul Baudecroux: Rouge Baiser indelible lipstick (France).
    Helena Rubinstein: Water Lily Powder; Water Lily Compressed Powder; and Water Lily Lipstick.
    Houbigant: Rouge Beauté.
    Jean Patou: Huile de Chaldée, a sun lotion.
    Kathleen Mary Quinlan: Poudre des Perles Face Powder.
    Klytia (Institut de Beauté): Produits Néoplastiques.
    Leichner: No.1001 Das Schlankheitsbad.
    Lesquendieu: Eclador Rosée de Pearles nail polish (USA).
    Luxor: Krasny cosmetics line.
    Max Factor: Society Make-up range; Society Nail Tint; and Society Nail White.
    National Mineral (later Helene Curtis): Peach Bloom Facial Mask.
    Northam Warren: Cutex Cuticle Cream; and Cutex Cuticle Oil.
    Richard Hudnut: Le Début perfumes.
    Pond’s Extract: Pond’s Skin Freshener & Tonic; and Pond’s Cleansing Tissues.
    Princess Pat: Lemon-Almond Lotion; Princess Pat Lip Rouge.
1928
  • First soapless soaps introduced.
  • Tegin, an emulsifying agent, developed by Goldschmidt A.G. (Germany).
  • Triethanolamine (TEA), an emulsifier, becomes commercially available.
  • ‘Soap, Perfumes and Cosmetics’ first published (UK).
  • Schade and Marchionini coin the term ‘acid mantle’ on the skin.
  • First chemical sunscreen containing benzyl salicylate and benzyl cinnamate developed by E. Klarmann for Lehn & Fink.
  • Max Factor develops Panchromatic make-up.
  • New Products:
    Armand: Mascu-line range; and Cleanodore.
    Barbara Gould: Barbara Gould range.
    Bourjois: Crème de Toilette Mon Parfum; Poudre Compacte Mon Parfum; Fard Compact Mon Parfum; Raisin Mon Parfum; Compact Pastels; and Evening in Paris (USA).
    Charles of the Ritz: Charles of the Ritz cosmetics line
    Dorothy Gray: Texture Lotion; Sunburn Cream; and Acne Set.
    Dubarry et Cie: Eye-Lip Pencil.
    Elizabeth Arden: Spotpruf Cream; and Ardena Protecta Cream.
    Glazo: Glazo Cuticle Oil.
    Hannibal Pharmacal: Neet cream depilatory.
    Helena Rubinstein: Valaze Eye Shadow; Water Lily Foundation; Enchanté Face Powder; and Cubist Lipstick.
    Klytia (Institut de Beauté): Cold Cream Savonneux à la Violette; Fleur de Poudre Liquide; and Sève Madrilène.
    Leichner: Panchromo.
    Northam Warren: Perfumed Cutex Liquid Polish.
    Odorono: Odorono Deodorant Powder; and Odo-ro-no No 5.
    Outdoor Girl (Crystal Chemical): Face Powder; and Rouge.
    Pacquin-Lester: Pacquin’s Hand Cream.
    Primrose House: Smoothskin Oil.
1929
  • Beiersdorf markets the first deodorant in salve form.
  • Max Factor receives an Oscar for make-up; develops make-ups for Multicolor and Technicolor Process 3.
  • New Products:
    Armand: Noroma Deodorant Stick; and Glory of the Sun Powder.
    Barbara Gould: Finishing Cream; Astringent Lotion; Skin Freshener; and Complexion Dressing.
    Coty: Cotytan; Potonique Toning Lotion; Eau de Coty; Tissue Cream; and Crème de Beauté.
    Daggett & Ramsdell: Dagelle cosmetics line; Perfect Cleansing Cream; and Vivatone, a skin freshener.
    Dorothy Gray: Finishing Lotion.
    Elizabeth Arden: Ardena Bronze; and No-Shine.
    George W. Luft: Tangee Cosmetic.
    Glazo: Perfumed Glazo Nail Polish.
    Kathleen Mary Quinlan: Gitano Tan.
    Maybelline: Eyeliner; Eyebrow Pencil; and Eyeshadow.
    Northam Warren: Odo-ro-no No 3.
    Outdoor Girl (Crystal Chemical): Lipstick; and Face Cream.
    Prince Matchabelli: Belila, a liquid whitener; and Bronzina, a liquid tan.
    Richard Hudnut: Poudre le Début.
    Rudemar: Rudemar range.
    L’Oréal: Imédia Liquide hair dye; and L’Oréal Blanc bleaching powder.
    Yardley: English Complexion Cream.
1930
  • Alexandra de Markoff cosmetics launched in America.
  • Lifebuoy Soap starts its B. O. marketing campaign.
  • New Products:
    Armand: Symphonie Face Powder.
    Coty: Manicure Kits; and Perfumed Manicure Polish.
    Dorothy Gray: Cream Rouge; and Liquid Lashique.
    Elizabeth Arden: Spotpruf Lotion; and Eight Hour Cream.
    Elmo: Melting Cream; and Muscle Oil.
    Dubarry et Cie: Shalimar Hair Cream.
    Frances Denney: Herbal Preparations range.
    Glazo: Glazo Nail White; and Glazo Cuticle Remover Crème.
    Helena Rubinstein: Grecian Contour Mask; Water Lily Rejuvenating Mask; Water Lily Cleansing Lotion; Youthifying Tissue Cream; Youthifying Hand Cream; and Enchanté Lipstick.
    Kathleen Mary Quinlan: Strawberry Cream Mask.
    Kurlash: Tweezette; Kurlene; Shadette; Lashtint; and Lashpac.
    Northam Warren: Odo-ro-no Cream Depilatory.
    Outdoor Girl (Crystal Chemical): Olive Oil Cream; Cold Cream; Vanishing Cream; Liquifying Cleansing Cream; Lightex Face Powder; Nail Gloss; Remover; and Cosmetique.
    Woodbury: After Shaving Lotion; Hair Gloss; Cocoanut Oil Shampoo; Tar Shampoo; Liquid Castile Shampoo; Cleansing Cream; Tissue Cream; Facial Freshener; and Almond-Rose Cream.
1931
  • American Society of Plastic Surgeons (ASPS) founded.
  • Atlas Corporation develops the humectants sorbitol and mannitol (USA).
  • Koremlu scandal (depilatory cream containing thallium acetate) (USA).
  • New Products:
    Almay Products: Almay line.
    Bourjois: Produits de Babette; and Crème Soir de Paris.
    Coty: Liquefying Cleansing Cream.
    Dorothy Gray: Sensitive Skin Cream.
    Dubarry et Cie: Shalimar Wave-Setting Lotion; Shalimar Lemon Cleaning Cream; and Shalimar Orange Night Cream.
    Frances Denney: Herbal Cream Masque.
    Glazo: Glazo Nicotine Remover.
    Hinds: Texture Cream; Cleansing Cream; and Toning Lotion.
    Lady Esther: 4-Purpose Hand Cream.
    Lesquendieu: Eclador Almond Cream (USA).
    Lydia O’Leary: Covermark, the first commercial camouflage cream.
    Norwich Pharmacal: Unguentine skin cream (UK).
    Helena Rubinstein: Hormone Twin Youthifiers; Pasteurized Bleaching Cream; Automatic Lipstick; Valaze Chain Lipsticks; and Iridescent Eye Shadow.
    Klytia (Institut de Beauté): Émail Pintanier; Crème Klytiafar; Nacrée Velours Klytia ; Royal Klytia; and Crème Kytianet.
    Max Factor: Super-Indelible Lipstick.
    Northam Warren: Cutex Nail White Pencil; Instant Odo-ro-no.
    Pompeian: Pompeian Dusting Powder.
    Richard Hudnut: Gemey line.
    Rudemar: Massagette; and Liquid Cleansoil.
    Uthagen Laboratories: Uthagen Flexible Mask.
    Woodbury: Skin Tonic and Astringent; Large Pore Lotion; and Blackhead Lotion.
1932
  • ‘Drug Markets’ journal renamed ‘The Drug and Cosmetic Industry’.
  • Eugene Sutter introduces the use of ammonia as the curling medium in permanent waves.
  • Import Duties Act imposes 30% duty on imported cosmetics and toiletries (UK); a temporary 50% duty had been levied in 1931.
  • Max Factor develops a make-up for black-and-white television.
  • Revenue Act imposes a 10% tax on cosmetics and toilet articles (USA).
  • New Products:
    Atkinsons: No. 24 Face Powder.
    Bourjois: Printemps de Paris/Springtime in Paris.
    Charles of the Ritz: Sensitive Skin Cleanser Ritz; Velvet Texture Cream Ritz; Make-up Lotion Ritz; and Lipstick Paris Ritz.
    Coty: Indelible Lipstick.
    Dorothy Gray: Liquid Cleansing Cream.
    Elmo: Ra-Lo Lotion.
    Frances Denney: Foundation Lotion.
    Kathleen Mary Quinlan: Make-up Lotion; and Beach Oil.
    Klytia (Institut de Beauté): Klytiaplasme.
    Kurlash: Purse-sized folding Kurlash.
    Lesquendieu (Tussy): Tussy Exotique Face Powder.
    Marie Earle: Hand Lotion; Eye Wash; and Eye Cream.
    Northam Warren: Cutex Hand Cream.
    Peggy Sage: Hand Whitener Cream.
    Pond’s Extract: Pond’s Face Powder.
    Prince Matchabelli: Abano Bath Oil.
    Revlon: Revlon Nail Enamel.
    Richard Hudnut: Marvelous line.
    Rudemar: Correcto, Firmatex; and Odo-Go.
1933
  • The American Manufacture of Toilet Articles (AMTA) becomes The Associated Manufacturers of Toilet Articles (AMTA).
  • Lash Lure scandal (USA).
  • ‘Votre Beauté’ established as a separate magazine by Eugène Schueller (L’Oréal). It was first introduced as a supplement of ‘La coiffure de Paris’ in 1909.
  • New Products:
    Armand: Dusting Powder; and Automatic Lipstick.
    Barbara Gould: Circulation Cream.
    Bourjois: Biocarmine lipstick.
    Christy Cosmetics: Eversweet stick deodorant.
    Daggett & Ramsdell: Perfect Beauty Cream; Perfect Tissue Cream; Sun Brown Oil; Perfect Face Powder; Perfect Lipstick; Perfect Cream Rouge; Perfect Cake Rouge; Perfect Eye Pencil; Perfect Eye Shadow; Protective Cream; and Finishing Lotion.
    Dorothy Gray: Cream 683; Make-up Foundation Cream; and Salon Face Powder.
    Dubarry et Cie: Dubarry Beauty Powder; and Jack in the Box Lipstick.
    Elizabeth Arden: Ardena Sun-Pruf Cream; Ideal Suntan Oil; Velva Beauty Film; Ardena Cream Patter; and Venetian Velva Bath Mits.
    Frances Denney: Oils of the Wilderness.
    Helena Rubinstein: Herbal Mask.
    Houbigant: Fard En é; Fard Sec Eé; and Rouge Tenace.
    Isis Laboratories: Youthskin line.
    Jane Seymour: Jane Seymour range.
    L’Oréal: Dopal, the first soap free shampoo.
    Northam Warren: Odo-ro-no Powder Compact.
    Payot: Golden Rays.
    Peggy Sage: Sham-Tan.
    Primrose House: Mascara.
    Prince Matchabelli: Tanabano, a sun oil.
    Revlon: Adheron, a base-coat.
    Woodbury: Rouge and Lipstick.
1934
  • Arnold F. Wilmatt develops a cold permanent wave using ammonium hydrosulflte (USA).
  • Elizabeth Arden opens Maine Chance spa/health farm.
  • Luxury tax applied to cosmetics (USA).
  • Karl Meyer and his laboratory assistant John Palmer announce the discovery of Hyaluronan.
  • Carbonic spray beauty treatments introduced in France.
  • Helena Rubinstein introduces the Derma-lens.
  • New Products:
    Académie: Vivormones hormone ampoules applied to the skin.
    Barbara Gould: Irradiated Skin Food; and Irradiated Face Powder.
    Charles of the Ritz: Pore Wash Ritz; and Rejuvenescence Masque.
    Chesebrough: Vaseline Lip Ice.
    Cyclax: Beauty Bronze Cream.
    Daggett & Ramsdell: Perfect Liquefying Cream; and Perfect Cleansing Oil.
    Eleanor Adair: Herbal Pack; and Complexion Milk.
    Elizabeth Arden: Ardena Astringent Cream; Blue Grass; Joie de Vivre Gland Cream; and Jewelled Automatic Lipstick.
    Frances Denney: Herbal Sun Oil; Anti-Sun Cream; Magic Stick; and Creme Parfait.
    Glazo: Glazo Oily Polish Remover.
    Helena Rubinstein: Herbal Cleansing Cream; Herbal Muscle Oil; Hormone Beauty Masque; Sunproof Cream; Enchanté Bath Essence; and Water Lily Automatic Lipstick.
    Houbigant: Lait En Beauté.
    Icilma: Shampette.
    Jane Seymour: Sun Tan Oil; Bronzing Lotion; and Sunbalm Lotion.
    Kathleen Mary Quinlan: Mist of Dawn Liquid Finishing Cream; Flowers of Rain Bath Oil; and Verdant Pine Bath Oil.
    Klytia (Institut de Beauté): Paris-Méditerranée; and Crème Klytia Radium.
    Kurlash: Twissors.
    Lesquendieu (Tussy): Tussy Emulsified Cleansing Cream; Tussy Anti-Sunburn Foundation Cream.
    Marie Earle: Nurimor dry skin cream.
    Northam Warren: Cutex Crème Nail Polish; and Cutex Oily Polish Remover.
    Nyal: Agnes Sorel line.
    Pond’s Extract: Pond’s Liquefying Cream.
    Peggy Sage: Lubricant Polish Remover.
    Primrose House: Delv all-purpose cream.
    Procter & Gamble: Drene soapless shampoo.
    Rose Laird: Am-ber-ain; and Quix-Set.
    Sylvia of Hollywood: Common Sense Cosmetics line.
1935
  • The American Associated Manufacturers of Toilet Articles (AMTA) is renamed the Toilet Goods Association (TGA).
  • First film photographed entirely in three-strip Technicolor film, ‘Becky Sharp’ (Pioneer/RKO), is released.
  • Elizabeth Arden introduces Screen and Stage Make-up for Technicolor film.
  • Helene Vierthaler Winterstein patents the first waterproof mascara (Vienna).
  • New Products:
    Armand: Blended Cream; Symphonie Blended Cream; and Wind Blown Roses Powder.
    Barbara Gould: Special Cleansing Cream.
    Boots: No. 7 cosmetics range.
    Carter Medicine: Arrid antiperspirant.
    Charles of the Ritz: Ritztone Sun Oil.
    Coty: Air-Spun Face Powder.
    Dorothy Gray: Boudoir Rouge.
    Daggett & Ramsdell: Elorda Cream; and Elorda Revitalizer Cream.
    Eleanor Adair: Lettuce Leaf Cream.
    Elizabeth Arden: Ardena Velva Mask Cream; Nail-O-Tonik Oil; Nail-O-Tonik Oil Enamel Polish; Cameo/Japonica Face Powder; and Slenderlines Reducing Lotion.
    Elmo: Ultrae Cleansing Cream.
    Glessner: Sofskin Crème.
    Harriet Hubbard Ayer: Ayer Cream Nail Enamel.
    Helena Rubinstein: Herbal Hand Balm; Herbal Eye Tissue Oil; Herbal Skin Tonic; Herbal Hair Remover; Town and Country Make-up Film; Golden Automatic Lipsticks; and Water Lily Grande Lipsticks.
    Klytia (Institut de Beauté): Huile Phebus; and Klytiacil.
    Lesquendieu (Tussy): Tussy Emulsified Suntan Lotion; and Wind and Weather Lotion.
    Marie Earle: Astringent Throat Cream.
    Max Factor: Satin Smooth Liquid Foundation; and Satin Smooth Powder.
    Northam Warren: Cutex Lipsticks.
    Outdoor Girl (Crystal Products): Four Purpose Cream (UK).
    Payot: Golden Rays B; and Le Rouge 1935.
    Pompeian: Pompeian Beauty Powder; Pompeian Cream Rouge; Pompeian Dry Rouge; Pompeian Lipstick; Pompeian Cleansing Cream; Pompeian Liquefying Cream; Pompeian Tissue Cream; and Pompeian Astringent and Skin Toner.
    Pond’s Extract: Pond’s Cream Lotion, a hand lotion.
    Revlon: Oily Polish Remover.
    Rose Laird: Poudre-Set; and automatic lipstick.
    L’Oréal: Ambre Solaire sunscreen.
1936
  • ‘Marie Claire’ first published, Paris.
  • Max Factor develops Pan-Cake make-up.
  • Tampons invented by Tambrands (long known as Tampax).
  • New Products:
    Antoine de Paris (USA): Ski-Cream, and Ski Lipstick.
    Barbara Gould: Plastic Cream; Sun Beauty Cream; Sun Beauty Lotion; and Sun Beauty Oil.
    Bourjois: Kobako; and Mansfield for Men (USA).
    Charles of the Ritz: Polar Cream Ritz; and Throat Firming Cream.
    Clark-Milner: Hide-It, a cream concealer.
    Coty: Avocado Beauty Milk; and Avocado Beauty Soap.
    Daggett & Ramsdell: Golden Cleansing Cream.
    Dorothy Gray: Salon Cold Cream; Throat Cream; Pore Grains; and Innocence Cream Rouge.
    Dubarry et Cie: Nuglandin Cream.
    Elizabeth Arden: Lille de France; Nail Protecto; Hand-O-Tonik; Pomade Blanche; Looking-Glass Lipstick; and Complexion Boxes.
    Elmo: Motan Lotion.
    Guerlain: Rouge Automatique lipstick case.
    Helena Rubinstein: Novena Night Cream; Town and Country Make-up Lotion; and Town and Country Lipsticks.
    Jane Seymour: Sun Tan Bloc.
    Kathleen Mary Quinlan: Special Formula Cleansing Cream; Special Formula Tonic Lotion; Special Formula Tissue Cream; Dry Skin Cream; and Rhythm Perfume.
    Klytia (Institut de Beauté): Tamilklytia; and Masque Éclair.
    Lancôme: Nutrix cream containing an antioxidant derived from horse blood, described by Petitjean as his Queen of Creams.
    Lesquendieu (Tussy): Tussy Eye Cream .
    Lydia O’Leary: Spot-Stick, a stick concealer.
    Northam Warren: Cutex Oily Cuticle Remover; and Cutex Brittle Nail Cream.
    Peggy Sage: Nail Dress; and Gardenia Liquid Hand Cream.
    Petalskin Toiletries: Petalskin Hand Cream; and Petalskin Face Cream.
    Primrose House: Dry Skin Mixture; and Goggle Eye Cream.
    Richard Hudnut: Du Barry Stimulating Cream; Du Barry Rose Cream Mask; Derma-Sec Formula for Dry Skin; and Du Barry Eye Cream.
    Rose Laird: Solo Cleanser; and Solo Masque.
    Tattoo: Cream mascara as a companion product to their lipstick.
    Yardley: Liquefying Cleansing Cream.
1937
  • The American Medical Association states that no cosmetic can be ‘non-allergic’ and that companies can no longer make that claim in advertisements in its journal.
  • Cleansing pads introduced into America.
  • Kinu Ltd. introduce the first commercial cosmetic line made with powdered silk.
  • New Products:
    Boots: Colour cosmetics added to the No. 7 range.
    Coty: Air Spun Rouge.
    Cyclax: Day Lotion.
    Dorothy Gray: Blustery Weather Lotion.
    Elmo: Special Formular Cream.
    Frances Denney: Summer Cleansing Mixture.
    Glazo: Glazo Nail-Cote.
    Harriet Hubbard Ayer: Nail Oil; Afterbath Lotion; Hand Cream; and Aftershave Lotion.
    Helena Rubinstein: Beautilift Masque; Eastern Balsam Oil Treatment; Anti-Sunburn Cream; Costume Lipsticks and Vanities; and Infant cosmetic line.
    Hirestra Laboratories: Endocreme containing the hormone estradiol.
    Innoxa: Crème Nacrée;; Crème Organique; Vitormone (UK); and Cream of Roses (UK).
    Kathleen Mary Quinlan: Sunburn Lotion.
    Kinu: Kinoo cosmetics line.
    Klytia (Institut de Beauté): Automatique Klytia.
    Lesquendieu (Tussy): Tussy Vacation Cleansing Cream.
    Max Factor: Invisible Make-Up Foundation; Pan-Cake make-up; and Sun Tan Oil.
    Miner’s: Blemi-Stik to mask facial blemishes.
    National Cosmetics: Modern Mascara, a cylindrical cake mascara with spiral brush applicator.
    National Mineral: Suave Hairdressing hair tonic.
    Northam Warren: Odo-ro-no Ice.
    Payot: Fond de Teint.
    Primrose House: Chiffon Rouge; and Chiffon Cream.
    Rose Laird: Shaperone Hand Cream; Greaseless Deodorant; and Delux Face Powder.
    Shulton: Early American Old Spice line.
    Wings Products: Hollywood Wings applied to facial frowns and wrinkles.
    Yardley: English Complexion Powder.
1938
  • Food, Drug and Cosmetics Act passed (USA).
  • The U.S. Food & Drug Administration (FDA) seizes Lash Lure and Magic-Di-Stik.
  • Diadermine (the largest selling French facial cleanser) launched in America.
  • Rouge Baiser Black Lipstick introduced into America.
  • Will Baltzer develops the sunscreen Gletscher Crème (Glacier Cream), which becomes the basis for the company Piz Buin.
  • New Products:
    Barbara Gould: Velvet of Peaches Foundation Cream; and Special Dry Skin Cream.
    Charles of the Ritz: Velvet Glove Hand Lotion; and Cooling Masque.
    Colgate-Palmolive-Peet: Halo Shampoo.
    Coty: Foundation Lotion; and Avocado Shaving Stick.
    Courtley: Courtley line of men’s toiletries.
    Cyclax: Sunproof Cream.
    Dorothy Gray: Cream Concentrate; and Portrait Face Powder.
    Elizabeth Arden: Fluffy Cleansing Cream; Ardena Stimulash; and Ardena Face Moulder.
    Elmo: Foundation Mist.
    Frances Denney: Make-up Film; and Make-up Mask.
    Germaine Monteil: Jumbo Lipstick.
    Helena Rubinstein: Town and Country Face Powder; Flower Petal Face Powders; and Sunproof Cream.
    Jacqueline Cochran: Wings to Beauty range.
    Juliette Marglen: Seal-O-Wax, a nail polish top coat.
    Kathleen Mary Quinlan: Special Formula Toilet Soap; and Under Eye Pencil.
    Klytia (Institut de Beauté): Duvet de Pêche; Or Ambré; and Beauté de Iles.
    Lady Esther: 7-Day Cream Nail Polish.
    Lancôme: Rose de France lipstick.
    Leichner: Flüssiger “seiden”-strumpf.
    Lorr Laboratories: Dura-Gloss nail polish.
    Max Factor: Tru-Color Lipstick; and Normalizing Cleansing Cream.
    Northam Warren: Cutex Polish Foundation.
    Outdoor Girl (Crystal Products): Gala Lipstick (UK).
    Payot: Crème Embryonnaire.
    Peggy Sage: Satinbase.
    Primrose House: Chiffon Dusting Powder.
    Princess Pat: Liquid Liptone.
    Revlon: Solvent; Prolon; and Lactol.
    Richard Hudnut: Du Barry Cleansing Cream for Dry Skin.
    Rose Laird: Young Skin range; Dry Skin Cream; and Lip Liner.
    Shulton: Early American Old Spice for men.
    Westmores: Budget line – Cleansing Cream, Foundation Cream, Powder, Dry Rouge, Cream Rouge, Eyeshadow, and Lipstick.
1939
  • The U.S. Food & Drug Administration (FDA) tells cosmetic firms to stop using terms like ‘Skin Food’, ‘Tonic Food’, ‘Tissue tonic’, or similar which imply that the skin will be nourished.
  • First report of hydroquinone depigmenting the skin made by Dr Edward A. Oliver (USA)
  • Richard Hudnut starts the Du Barry Success School.
  • Helena Rubinstein introduces the Polaroid Skin Analyser.
  • New Products:
    Alfred D. McKelvy: Seaforth, a men’s toiletry line.
    Associated Distributors: Chen Yu Nail Lacquer.
    Atkinsons: Californian Poppy cosmetic range.
    Barbara Gould: Velvet Peaches Foundation.
    Bourjois: Mais Oui (USA); and Evening in Paris Trio Lotion (USA).
    Cyclax: Skin Tonic.
    Doraldina: Powder Blender for individual powder blending at the cosmetic counter.
    Dorothy Gray: Elation Make-up Film; and Hot Weather Cleansing Cream.
    Elizabeth Arden: Ardena Ski-Sports Gelée; and All-Day Foundation Cream.
    Elmo: Deo Stick Deodorant.
    Frances Denney: Under-Tone.
    Goya: Goya Face Powder.
    Helena Rubinstein: Foot and Ankle Masque; Photochrome; Lipstick Plus; Waterproof Mascara; and Pasteurized Milk Bath.
    Innoxa: Solution 39.
    Kathleen Mary Quinlan: Throat and Neck Cream; and Foaming Bath Oil.
    Klytia (Institut de Beauté): Poudre Elisabeth; Yaourt Klytia; and Epil-Gum.
    Mary Dunhill: Texture Cream.
    Mrs. Pomeroy: Skin Conditioner.
    Northam Warren: Odo-ro-no Cream Deodorant.
    Peggy Sage: Hand Lotion Bouquet.
    Primrose House: Sun Screen Lotion; and Sun Screen Oil.
    Revlon: Revlon Lipsticks to match their nail enamels.
    Richard Hudnut: Du Barry Make-up Base.
    Rose Laird: Young Skin Deodorant; and Tanologne.
1940
  • The U.S. Food & Drug Administration (FDA) is moved from the Department of Agriculture to the Federal Security Agency.
  • Maurice Levy reintroduces Papier Poudre into America.
  • Richard Hudnut starts the Du Barry Success Course.
  • New Products:
    Atkinsons: Skin Deep Beauty Cream.
    Barbara Gould: Skylark line.
    Botany: Lanolin range.
    Campana: Campana Hand Cream.
    Carter Medicine: Nair depilatory.
    Charles of the Ritz: Complexion Veil; Smoothtan Oil and Cream; and the Moss Ross line of beauty and bath preparations.
    Coty: Sub-Tint; and a mascara.
    Cyclax: Stockingless Cream.
    Daggett & Ramsdell: Mountain Heather Cologne; Mountain Heather Bath Powder; and Mountain Heather Talc.
    Dorothy Gray: Dry-Skin Lotion; Before-You-Ski Lotion; and After-You-Ski Lotion.
    Elizabeth Arden: Sleek depilatory; and Feather-Light Foundation Cream.
    Elmo: All-Weather Lotion; and Climatised Lipstick.
    Frances Denney: Mild Cleansing Cream; Mild Skin Cream; Mild Skin Lotion; Tan and Protect; and Night-Tone.
    Helena Rubinstein: Classic Lipsticks with Vitamin E; Fingertip Masque; and Water Lily Deodorant Lotion and Cream.
    Harriet Hubbard Ayer: Beautifying Mask; and Bubbling Bath.
    Hinds: Deodorant Cream.
    Innoxa: Innoxa Tan (UK).
    Jacqueline Cochran: Chromablend; and Take-Off.
    Kathleen Mary Quinlan: Mist of Dawn Foundation Lotion.
    Lancôme: Discoteint, a liquid version of its compact powder.
    Milkmaid: Milkmaid line of cosmetics.
    Northam Warren: Cutex Porous Nail Polish.
    Outdoor Girl (Crystal Products): Gala Face Powder (UK).
    Peggy Sage: Fingernail Gloves; and Mesh-Film Nail Polish.
    Pond’s Extract: Lips lipsticks.
    Primrose House: Smoothskin Oil, Chiffon All Purpose Cream; Chiffon Lipstick; Make-Up-Mask; and Forget-Me-Not Cologne, Bath Powder, and Soap.
    Princess Pat: Cheektone.
    Revlon: Nail Fix; Cheek Stick; and Pearl Hand Cream.
    Shulton: Early American Friendship’s Garden line.
    Westmores: Mascara added to its make-up lines.
1941
  • Toilet Preparations and Perfumery Manufacturers’ Federation of Great Britain Ltd. founded.
  • New Products:
    Alfred D. McKelvy: Seaforth Hair Dressing.
    Associated Distributors: Chen Yu Nail Polish Remover Pads.
    Barbara Gould: Skylark Perfume; and Cream Pompon.
    Charles of the Ritz: Raspberry Ice Cologne, Dusting Powder, and Foam Bath.
    Cyclax: Demulcent Cream.
    Elizabeth Arden: Velva Leg Film; Ardena Moisture Cream; and Filmofoam.
    Elmo: Special Nite Cream; and Margo Talcum Powder.
    Frances Denney: Eau de Cologne Deodorant; and Over-Tone.
    Germaine Monteil: Laughter, Nostalgia, Frou-Frou, and New Love Perfumes.
    Goya: Goya Lipsticks.
    Helena Rubinstein: Prince Gourielli and Princess Gourielli lines; Town and Country mMake-up Film Special; Sportstick; Apple Blossom Hand Lotion; and Young Complexion Kit.
    Hinds: Honey and Almond Cream renamed Honey and Almond Fragrance Cream.
    Houbigant: Translucid Foundation Lotion, Face Powder, Dry Rouge, Lipstick, Eau de Cologne, and Sun-Filter Lotion (USA).
    Northam Warren: Cutex Overcoat, a quick drying finish.
    Payot: Crème Nutricia.
    Pond’s Extract: Pond’s Dry Skin Cream, and Dreamflower Face Powder.
    Primrose House: Forget-Me-Not Bubbling Bath, and Atomiser.
    Revlon: Seal-Fast; and a lipstick brush.
    Shulton: Desert Flower, its first line that includes make-up; face powder added to the Early American Old Spice range.
    Woodbury: Color Controlled Powder.
1942
  • American Army studies sunburn prevention and recommends red veterinary petrolatum with added phenyl salicylate.
  • Germaine Monteil closes her couture business and concentrates on cosmetics.
  • New Products:
    Antoine de Paris (USA): Stocking Stand-In.
    Armand: Play Proof; Liquid Leg Make-up; and Cream Leg Make-up.
    Associated Distributors: Chen Yu Chip Chek; Hand Cream; Nail Lotion; and Nail Balm.
    Bourjois: Courage (USA); and Evening in Paris Creme Parfum (USA).
    Bristol-Myers: Toushay Hand Lotion (renamed Trushay in 1944).
    Campana: Solitaire, a cake make-up.
    Charles of the Ritz: Revenescence Lotion.
    Cheramy: Skin Balm (USA).
    Coty: Shapelip lipstick.
    Daggett & Ramsdell: Debutante Make-up; and Mountain Heather Toilet Soap.
    Dorothy Gray: Leg Show.
    Elizabeth Arden: Ardena Special Neck Cream.
    Elmo: Photo-Finish Cake Make-up.
    Frances Denney: Foot Lotion; Foot Balm; Neck-Tone, and Leg Make-up Film.
    Gala of London: Gala Facial Cream; Gala Rouge; and Gala Cosmetique.
    Germaine Monteil: Liqui-Tan.
    George W. Luft: Satin-Finish Lipstick; and Petal-Finish Rouge.
    Helena Rubinstein: Leg Stick; Leg lotion; Town and Country Filmpact; Conceal; Gourielli Estrolar Cream; Gourielli Leg Tint; and Gourielli Active Ozone Cream, Shave Cream, and Shave Soap.
    Houbigant: Translucid Skin Freshener, Mascara, Whipped Cream Rouge, Eyebrow Pencil, and Eye Shadow (USA).
    Jeane Nate: Hand Tone, a hand lotion.
    Kathleen Mary Quinlan: Forget-Me-Not Perfume.
    Lesquendieu (Tussy): Leg-A-See and Show-Off cosmetic stockings.
    Louis Philippe: Angelus cake make-up.
    Marie Earle: Essential Foundation.
    Pond’s Extract: Cheek dry rouge.
    Primrose House: Forget-Me-Not Perfume, Hand Lotion, and Face Powder.
    Rose Laird: Leg Tone.
    Westmores: Overglo Liquid Cream Foundation.
1943
  • John Daize and his associates introduce the Draize eye test to establish the safety of products to be used in the eyes.
  • New Products:
    Armand: Stocking Stick.
    Dorothy Gray: Nosegay Face Powder; and baby products.
    Frances Denney: Foot Lotion; Foot Balm; Neck-Tone, and Leg Make-up Film.
    George W. Luft: Petal-Finish Face Powder.
    Hinds: Complete Facial.
    Houbigant: Translucid Special Sheer Texture Cleansing Cream, and Special Emollient Retiring Cream (USA).
    Kathleen Mary Quinlan: Mist of Dawn Leg Make-up.
    Marie Earle: Perfection Leg Make-up.
    Pond’s Extract: Make-Up Pat, a cake foundation.
    Primrose House: Chiffon Make-up Base; Chiffon Liquid Hosiery; and Prim Deodorant.
    Revlon: Wind-Milled face powders; and Leg Silk leg make-up.
    Richard Hudnut: Du Barry Beauty Cake make-up.
    Yardley: Hand Cream.
1944
  • ‘Seventeen’, a magazine for teenage girls launched (USA).
  • New Products:
    Benjamin Green: Coppertone Suntan Cream
    Chen Yu: Prefix; and Cloud Silk Cake Make-up.
    Dorothy Gray: Cellogen Cream; and Finisheen Cream.
    Elmo: Photo-Finish Face Powder.
    George W. Luft: Petal-Finish Cake Make-up.
    Harriet Hubbard Ayer: Ayeristocrat Sponge-on Make-up.
    Helena Rubinstein: Minute Stocking Film; Cream-Tint Foundation; and Gourielli Sulfo-Colloidal Cream.
    Helene Pessl: Little Lady range.
    Lesquendieu (Tussy): Tussy Finishing Touch cake make-up.
    Mary Dunhill: Face It.
    Peggy Sage: Shimmer Sheen Nail Polish.
    Primrose House: Petal Tint Liquid Cream Make-up; and Prim Shampoo.
    Toni: Toni Home Permanent.
    Westmores: Overglo Face Powder.
1945
  • Society of Cosmetic Chemists founded in America.
  • New Products:
    Armand: Pearls in Wine Transforming Lipstick.
    Barbara Gould: Liquid Velvet.
    Benjamin Green: Coppertone Suntan Oil.
    Colgate-Palmolive-Peet: Veto Cream Deodorant.
    Elizabeth Arden: Pat-A-Kake.
    Elmo: Photo-Finish Lipstick; Photo-Finish Rouge; Photo-Finish Cream Make-up; and Photo-Finish Make-up Remover.
    Germaine Monteil: Anatome Cream; and Sensitone Lotion.
    Harriet Hubbard Ayer: Eye Cream; and Ayer Dry, an antiperspirant.
    Helena Rubinstein: Snow Lotion (Medicated); Herbal Hand Cream and Lotion; and Estrogenic Hormone Cream and Oil.
    Helene Pessl: Melinda range; and Young Lad range.
    Hirestra Laboratories: Endocreme Hand Lotion.
    Hoffman La Roche: Pantene.
    Houbigant: Translucid Cream-Tone (USA).
    L’Oréal: Oréol, a cold permanent wave for colour-treated hair.
    Mary Dunhill: Lustre Lipsticks.
    Northam Warren: Cutex Oily Quick Dry.
    Peggy Sage: Oil Dry.
    Primrose House: Sheen-Tone cream shampoo; Chiffon Smoothskin Lotion; and Chiffon Cake Make-up.
    Prince Matchabelli: Duchess of York make-up line.
    Rilling Arnao: Nail-Dri, a nail oil to set and dry nail enamel.
    Rose Laird: Atrogen Cream.
    Woodbury: Film-Finish Powder.
1946
  • Comité International d’Esthétique et de Cosmétologie (CIDESCO) founded in Brussels by Georges Dumont from Belgium and Jacques Poirsons from France.
  • Elizabeth Arden opens a second Maine Chance spa/health farm in Arizona.
  • Max Factor creates a new make-up for black-and-white television.
  • Perma-Nail introduces Perma-Nail Base Coat, the first base coat made with phenyl-formaldehyde resins which proved to be potent sensitisers.
  • New Products:
    Armand: Pearls in Wine range.
    Beauty Counselor: Liquid Beauty, a powder cream made as an oil-in-water emulsion.
    Chen Yu: Jade Stick; Cloud Silk Lipstick; and Cloud Silk Lip Brush.
    Daggett & Ramsdell: Gay Manhattan, the first commercial aerosol perfume.
    Dorothy Gray: Cellogen Lotion.
    Dubarry et Cie: Perlysia Day Cream.
    Elizabeth Arden: Ardena Perfection Cream; Milky Liquid Cleanser; and Camellia Hand Cream.
    Estée Lauder: Cleansing Oil; Crème Pack; Skin Lotion; and Super Rich All-Purpose Creme.
    Frances Denney: Luminous Film; Luminous Cover-up; and Neck Blender.
    Gala of London: Gala Conditioning Cream; and Gala Foundation Cream.
    Helena Rubinstein: Plus Cleanser; Milk-Tone Cake Make-up; Nail Lacquer; and Turret Stirling Silver Lipstick Case.
    Kathleen Mary Quinlan: Cream Cake Foundation; Complexion Wash; and Precious Night Oils.
    Lesquendieu (Tussy): Tussy Beauty Plus Hormone Cream.
    Marie Earle: Golden Morn dry skin cream.
    Pond’s Extract: Angel Face compact powder.
    Primrose House: Estrogenic Hormone Cream; and Witchery Perfume.
    Revlon: Lastron Nail Enamel.
    Rose Laird: Pat-Tint.
1947
  • Aluminium chlorohydrate introduced into antiperspirants.
  • Brendan O’Regan opens the first first duty free-shop in Shannon Airport, Ireland.
  • Dior launches the New Look.
  • Max Factor develops Pan-Stik make-up.
  • New Products:
    Alexandra de Markoff: Hand and Elbow Cream; and Virgin Flower Hand Cream.
    Bourjois: Evening in Paris 2-0-8 Face Powder (USA).
    Alfred D. McKelvy: Seaforth Brushless Shave Cream.
    Colgate-Palmolive-Peet: Cashmere Bouquet Beau Cake.
    Daggett & Ramsdell: Debutante skin-care and make-up line for young adults; and a men’s line of toiletries.
    Dorothy Gray: Angel Cake.
    Elizabeth Arden: Foolpruf; Blue Grass Cream Deodorant; Ardena Moisture Oil; and Electric Patter.
    Eylure: Artificial Eyelashes; and Lashfix.
    Frances Denney: Neck and Contour Blend.
    Gala of London: Gala Tonic; Gala Lotion; Gala Film; Gala Gleam; and Gala Base.
    Goya: Goya Automatic Lipstick; and Grandee Lipstick.
    Houbigant: Chantilly Face Powder (USA).
    Innoxa Gant Crème.
    Jacqueline Cochran: Lotion Deodorant.
    Lady Esther: Lipcolors.
    Lancôme: Progrès.
    Marie Earle: Peach Satin Cream for the neck and chest.
    Northam Warren: Cutex Nail Brilliance.
    Payot: Pâte Grise.
    Peggy Sage: Shimmer Lipsticks.
    Revlon: Everon; Aquamarine Lotion; Fashion Plate; and Lip Fashion.
    Richard Hudnut: Du Barry Sophisti-Cake cake make-up.
    Schwarzkopf: Cold permanent-wave; and Poly Color home hair dye.
    Jules Montenier: Stopette spray antiperspirant, the first commercial product to use a polyethylene squeeze bottle.
    Woodbury: Beauty-Blended Lotion.
1948
  • The American Medical Association sets up a Committee on Cosmetics.
  • British section of the Society of Cosmetic Chemists holds its inaugural meeting.
  • Society of Practitioners in Electrolysis (later British Institute & Association of Electrolysis) founded (UK).
  • New Products:
    Armour: Dial Soap containing hexachlorophene (G-11).
    Chap Stick: Chap-Ans, a hand cream for men.
    Chesebrough: Vaseline Cream Hair Tonic; Vaseline Eyebrow-Eyelash Cream; and Vaseline Cuticle and Nail Cream.
    Coty: Pastel-Tint.
    Daggett & Ramsdell: Debutante Foamy Powder Shampoo.
    Dorothy Gray: Estrogenic Hormone Lotion.
    Elizabeth Arden: Pat-A-Crème.
    Eylure: Artificial Fingernails.
    Frances Denney: Magic Song Cologne Deodorant; and Magic Song Cream Deodorant.
    Gala of London: Lip Line Lipstick; and Gala Nail Colour.
    Harriet Hubbard Ayer: Pretty Package, a line for juniors.
    Helena Rubinstein: Estrogenic Hormone Hand Lotion; Estrolar Throat Oil; and Silk-Tone and Silk-Film Foundations.
    Jane Seymour: Petal Dust Face Powder.
    Kathleen Mary Quinlan: Quinlan Face Powder.
    Marie Earle: Aralinn skin lotion.
    Max Factor: Pan-Stik.
    Payot: Crème Régénoderm; and Régenoserum.
    Peggy Sage: Lipstick Convertible.
    Primrose House: Deep Pore Cleansing Cream.
    Revlon: Prolife.
    Richard Hudnut: Home Permanent Wave.
    Rimmel: Lip Palette.
    Westmores: Overglo Creme-Cake.
1949
  • Interferential Therapy developed by Dr. Hans Nemec of Vienna.
  • Oeil de biche (doe-eyed) look created by M. Fernand Aubrey.
  • New Products:
    Académie: Bronzécran, a cream sunscreen.
    Barbara Gould: Personal Touch antiperspirant.
    Bourjois: Beau Belle (USA); and Evening in Paris Peaches and Cream Foundation (USA).
    Coty: Creamy Lipstick.
    Elizabeth Arden: Special Salon Treatment Lotion and Oil; Eye Stopper; and Super Lipstick.
    George W. Luft: The Glamourizer.
    Germaine Monteil: Hand Balm; and Supersec.
    Golden Peacock: Esoterica Fade Cream.
    Goya: Thick & Thin Lipsticks; and Beauty Base.
    Harriet Hubbard Ayer: Complete Home Permanent; Cream Shampoo; Cream Rinse; Ayeristocrat Creamy Foundation; Hand Cream; and Dry Skin Cream.
    Helena Rubinstein: Silk Screen Face Powder and Compact Powder.
    Hirestra Laboratories: Hormone Hair Beauty shampoo and scalp conditioner.
    Jacqueline Cochran: Flowing Velvet Lotion.
    Klytia (Institut de Beauté): Sève Nutriive Supérdemaquillant; Crème Aurore; and Eau de Toilette.
    Lesquendieu (Tussy): Tussy Beach Coat, a suntan preparation; and Tussy Dry Skin Treatment Cream.
    Prince Matchabelli: Golden Crownstick lipstick.
    Richard Hudnut: Du Barry Sophisti-Cream cream make-up.
    Woodbury: Liquifying Cleansing Cream; and Dream Stuff.
1950
  • Panton Press begins offering colour cards for lipsticks and nail polish (USA).
  • New Products:
    Atkinsons: New range consisting of Cleansing Cream, Foundation Cream, Powder Rouge, Face Powder, and Lipstick.
    Barbara Gould: Beauty Begins.
    Bourjois: Endearing (USA); and Evening in Paris Satin Finish Compact (USA).
    Beiersdorf: Ph5 Eucerin Cream.
    Carter Products: Rise shaving foam, the first commercially successful aerosol cosmetic.
    Chen Yu: Fluid Cloudsilk; Cloudsilk Compressed Powder; and Style Stick.
    Chesebrough: Vaseline Liquid Shampoo.
    Clairol: Miss Clairol Hair Color Bath hair-colouring kit.
    Coty: Shakti cologne and body deodorant.
    Dorothy Gray: Lipstick Couplet lipstick; Liquid Cleansing Cream; and Dual-Purpose Emollient.
    Frances Denney: Texture Tint.
    Gala of London: Gala Face.
    Goya: Goya Cream Rouge.
    Harriet Hubbard Ayer: Formulayer Moisture Cream.
    Hazel Bishop: Lasting Lipstick.
    Helena Rubinstein: Silken Lipstick; Silk Velvet Hand Lotion; Sun and Windproof Lotion; and Dandruff Control Lotion.
    Icilma: Poem range.
    Innoxa: Gouttes Bleues (France).
    Jacqueline Cochran: Radiant Glow.
    Kathleen Mary Quinlan: Hormone Cream and Oil.
    Klytia (Institut de Beauté): Vitaklytia; and Hormoklytia.
    Lady Esther: Hands-Up for the hands.
    Lentheric: Sta-Put indelible lipstick.
    Lesquendieu (Tussy): Tussy Medicated Lotion; and Tussy Powder Pat.
    Max Factor: Satin Flow Cleansing Cream; Night Facial Stik; and Signature line for men.
    Northam Warren: Cutex Pearl Brilliance nail polish.
    Outdoor Girl: Panchromatic Foundation (UK).
    Pacquin: Silk ’n Satin all-over body lotion.
    Pond’s Extract: Angel Face cream powder.
    Revlon: Touch-and-Glow; and Dreamy Eye Make-up.
    Richard Hudnut: Du Barry Cream Superbe; and Richard Hudnut Formula A-10 anti-dandruff tonic.
    Rose Laird: Thelium range.
    Westmores: Tru-Glo Face Powder.
    Yardley: Feather Pressed pressed powder compact; and the Yardley Y range of men’s toiletries.
1951
  • New Products:
    Alfred D. McKelvy: Seaforth Groomstick solid after-shave lotion.
    Atkinsons: Night Cream; and Hand Lotion.
    Barbara Gould: Revital; Moistone Cream; Moistone Oil; and Brush-On Beauty Masque.
    Beiersdorf: 8x4 Seife, Europe’s first deodorant soap.
    Ivan D. Combe: Clearasil medicated acne cream.
    Cyclax: Glamour Tint (GlamOtint); and Colour-Cling Lipsticks.
    Cheramy: April Showers Deodorant Talc; and April Showers Stick Deodorant (USA).
    Elizabeth Arden: Ardena Special Hormone Cream; Firmo-Lift Treatment Lotion; and Ardena Basic Sheen.
    Esté Lauder: Estoderme Youth-Dew Creme.
    Frances Denney: Invisible Beauty Strap; Beautifying Lotion; and Lipoid Lipstick.
    George W. Luft: Petal-Finish Pressed Powder.
    Germaine Monteil: Anatome Fluid Make-up.
    Guerlain: Emulsion d’Ambroisie skin serum.
    Harriet Hubbard Ayer: Cleanse-Ayer liquid cleanser; Ayerfast indelible lipstick; First Blush liquid foundation; and Sun Tan Lotion.
    Helena Rubinstein: Perfume Spray Deodorant; Deodorant Soap; Color-Sheen; Stay-Long Lipstick; Stay-Long Nail Polish; Deep Cleanser; Eye Autopencil; and Hand Bleach Cream.
    Helene Curtis: Spray Net aerosol hairspray.
    Kathleen Mary Quinlan: Balanced Beauty for the neck and throat.
    Klytia (Institut de Beauté): Embryoklytia.
    Lancaster: Sèrum Tissulaire V and S.
    Lesquendieu (Tussy): Tussy Permastick, an indelible lipstick.
    Max Factor: World of Beauty Soap; and World of Beauty Talcum Powder.
    Northam Warren: Spillpruf bottle for the Cutex line; and Cutex Nail-Flex.
    Peggy Sage: Crystallin Finish Nail Polish; Stay Sheen Lipsticks; Hand Finishing Cream; and French Milled Soap.
    Revlon: Indelible-Creme Lipstick.
    Richard Hudnut: Tru-Tint home hair colour.
    Westmores: Tru-Glo Liquid Make-up; and French Formula Pencil Lipstick.
    Woodbury: Liquid Make-up.
1952
  • Paul B. Elder Co. introduces Benoquin (containing a monobenzyl ether of hydroquinone) to inhibit melanin production, the first preparation of its kind.
  • Acetylated lanolin, made by American Cholesterol Products (later Amerchol) becomes commercially available.
  • Elmer E. Mills Corporation introduces the first plastic squeeze bottle that could be sprayed in an inverted position. First used in Bounce! foot deodoriser.
  • Primrose House imports Le Secret de Blanche Delysia from France, the first albumin wrinkle smoother to go on sale in America.
  • New Products:
    Alfred D. McKelvy: Seaforth Veladron Brushless Shave Cream; Seaforth Presto-Lather Shave Cream; and Seaforth Stāvo spray deodorant.
    Académie: Cover Cream liquid foundation.
    Barbara Gould: Special Throat Cream; and Enriched Night Cream.
    Bourjois: Evening in Paris Deodorant Stick (USA).
    Bristol-Myers: Trushay Hand Cream.
    Colgate-Palmolive-Peet: Palmolive Rapid Shave; Veto Spray Deodorant; Lustre-Creme Lotion; and Cashmere Bouquet Beauty Bar.
    Coty: Instant Beauty; and Cream Powder.
    Dorothy Gray: Remoldine; Sheer Velvet Film; and Sheer Velvet Compact.
    Elizabeth Arden: Ardena Hormone Hand Cream; Duet Lipsticks and Sun Bloc Lotion.
    Elmo: Photo Glo; and Deo Powder Deodorant.
    Esté Lauder: Estoderme Youth-Dew Flowing Emulsion.
    Gala of London: Gala Hormone Cream; and Gala Perfume Series.
    George W. Luft: Miracle Make-up.
    Germaine Monteil: Superglow Lipstick; and Secret Light.
    Harriet Hubbard Ayer: Ayer Magic cream concealer.
    Hazel Bishop: Complexion Glow liquid-cream rouge.
    Helena Rubinstein: Silk-Tone Special with hormones; Contour Lift Film; Stay-lustre Lipstick; and Silk-Tone Liquid Rouge.
    John Robert Powers: Mascara-in-the-Round.
    Lentheric: Hand Lotion Concentrate.
    Lesquendieu (Tussy): Tussy Beauty Plus Hormone Lotion; and Tussy Finishing Touch liquid foundation.
    Marie Earle: Masque Glace cream foundation; and Aralinn Foundation, a liquid foundation.
    Prince Matchabelli: Extra Deep Skin Cleanser; and Liquid Make-up.
    Max Factor: Color-Fast Lipstick.
    Northam Warren: Cutex Stay-Fast indelible lipstick.
    Payot: Rouge Germinal.
    Peggy Sage: Perfumed Spray Deodorant.
    Primrose House: Le Secret de Blanche Delysia; and Chiffon Cologne Stick.
    Revlon: Aquamarine Lotion; White Sable Liquid Cleansing Creme; White Sable Hormone Liquid Cleansing Creme; and Second Nature.
    Richard Hudnut: Du Barry Flatter Face compressed powder.
    Shulton: Desert Flower Hand and Body Lotion.
    Westmores: Party Puff.
1953
  • U.S. Federal Trade Commission (FTC) gets agreement from advertisers that lipsticks can only claim to be ‘indelible’, ‘smear proof’, or ‘non-smear’ if the word ‘type’ was used with such descriptions.
  • New Products:
    Alfred D. McKelvy: Seaforth Spiced Shave Lotion; and the Black Watch line.
    Atkinsons: Skin Deep Foundation Cream; Skin Deep Nourishing Cream; Skin Deep Complexion Soap; and Skin Deep Beauty Mask.
    Barbara Gould: Beauty-Full Lotion.
    Charles of the Ritz: Velvet Foam Cleanser.
    Colgate-Palmolive: Lustre-Creme Lotion Shampoo.
    Coty: Body Beautiful Lotion; Instant Cleanser; Homogenized Cleansing Cream; and Homogenized Night Cream.
    Daggett & Ramsdell: Perfect Deodorant Cream; and Perfect Oil Shampoo.
    Dorothy Gray: Satura Moisturizing Cream; Cellogen Hormone Lotion; Quick Cleansing Cream; and Cream Stick.
    Elizabeth Arden: Ardena Invisible Veil Compact Powder; and Arden for Men range.
    Elmo: Photo-Sheen.
    Estée Lauder: Estoderme Youth-Dew Bath Oil; and Travel Trick Cream.
    Frances Denney: Viva Cream; and Satiny Touch-up.
    Gala of London: Lip Film; and Interchange Lipstick.
    Germaine Monteil: Superglow Face Powder.
    Goya: Liquid Beauty; Beauty Tonic; and Antiseptic Lotion.
    Harriet Hubbard Ayer: Apricot Cream; and Scented Sun Lotion.
    Hazel Bishop: Long-Lasting Nail Enamel.
    Helena Rubinstein: Perfume Deodorant Stick; Skin Serum; Lanolin-Vitamin Formula; Hand Delight; and Minute Make-up.
    Houbigant: Chantilly Liquid Cream Deodorant (USA).
    Jacqueline Cochran: Lotion Quick Cleanser; Hand and Arm Cream; and Derma Sheen.
    Lady Esther: Estrogenic Hormone Cream; and Puff Magic pressed powder.
    Lesquendieu (Tussy): Tussy All Purpose Cream; Tussy Medicare Treatment Set; Tussy Beauty Touch compact powder; and Tussy Moisture Cream.
    Lever Brothers: Shield, the first toothpaste to contain an antibiotic (tyrothricin).
    Max Factor: Creme Puff, a compact make-up.
    Merz: Placentubex.
    Orlane: Gelée Royale containing royal jelly (France).
    Payot: Maskoderm; and Sans Risque.
    Pond’s Extract: Angel Skin Hand Lotion.
    Primrose House: Chiffon Solid Hand Lotion.
    Revlon: Moon Drops Moisture Balm; Cuticle Massage Cream; Build-Up; Creamy Cuticle Remover; Love-Pat; Waking Beauty; Silicare; and Aquamarine Hair Dressing.
    Rexall Drug: Ann Delafield Beauty Line.
    Richard Hudnut: Du Barry Penetrating Balm; Du Barry Flatter-Glo; Drystick cream deodorant/antiperspirant; and Spray and Stay hairspray.
1954
  • Max Factor develops a new make-up for RCA compatible colour television.
  • New Products:
    Académie: Hydraderm Cream.
    Alexandra de Markoff: Elixir de Markoff.
    Barbara Gould: Act of Beauty; Complexion Cream (France); and Complexion Oil (France).
    Bourjois: Glamour (USA).
    Charles Attwell: Touch-Up Stik stick concealer.
    Cheramy: April Showers Liquid Cream Deodorant (USA).
    Dorothy Gray: Remoldine Body Rub.
    Elizabeth Arden: Ardena Invisible Veil Face Powder.
    Elmo: Doll Face.
    Estée Lauder: Lip Gloss.
    Frances Denney: Viva Liquid; Diet Form; and Slim Trim.
    Gala of London: Gala Hand Lotion.
    George W. Luft: Chap-Away Lip Pomade; and Tangee Fluid Beauty.
    Germaine Monteil: Superglow Fluid Make-up.
    Helena Rubinstein: Hair Stick; Nudit Special; Perfumed Deodorant Pads; Suntan Spray; Tan-In-A-minute; Sun and Sport Liquid Cream; Everpoint Eye Pencil; and Eye Shadow Stick.
    Houbigant: Body-Tone; and Lotion Whip (USA)
    Juvena: Juneva cosmetics range.
    Johnson & Johnson: No More Tears baby shampoo.
    Jacqueline Cochran: Cream Mascara; and Sun ’n Sand foaming sunscreen.
    Kathleen Mary Quinlan: Roborare.
    Klytia (Institut de Beauté): Milk-Film; and Tonic Bonheur du Jour.
    Lady Esther: 4-Purpose Liquid Face Cream.
    Lancaster: Bain Rajeunissant; and Baume Contre La Couperose.
    Lesquendieu (Tussy): Tussy After Bath Lotion.
    Maybelline: Automatic Eyebrow and Eyeliner Pencil.
    Marie Earle: Queen Bee Cream containing royal jelly.
    Max Factor: Erace stick concealer; and Secret Key.
    Outdoor Girl: Eyebrow Pencil; Beauty Mask; and Dry Skin Cream (UK).
    Pond’s Extract: Angel Lips, a lipstick.
    Revlon: Superbase base coat; Lanolite Lipstick; Silken-Net liquid hair spray; and Quick-Dry non-smear nail spray.
    Richard Hudnut: Du Barry Liquid Treasure; Du Barry Bloom cream rouge; and Pink Suds skin cleanser.
    Westmores: Beauty Stick, a stick concealer.
    Yardley: Vitamin Night Cream.
1955
  • Danish Society of Cosmetic Chemists formed.
  • Commercial television advertising commences in the U.K.
  • McKesson adds the antibiotic tyrothricin to its Yodora deodorant.
  • New Products:
    Alfred D. McKelvy: Seaforth Pre-Lim Electric Shave Aid.
    Antoine de Paris (USA): For Gentlemen Cologne and After-Shave.
    Atkinsons: Ribbon Twist Lipstick.
    Bourjois: Roman Holiday (USA); and Christmas in July (USA).
    Bristol-Myers: Ban, the first commercially successful roll-on deodorant/antiperspirant.
    Charles of the Ritz: Perfect Lipstick.
    Coty: Cream Powder Compact; Vitamin A-D Complex Cream; Coty “24” indelible lipstick; and Preferred Stock toilet goods line for men.
    Cyclax: Beauty Pressed Powder.
    Dorothy Gray: Sili-Creme Lotion.
    Elizabeth Arden: Blue Grass Deodorant Stick; and Kôhl-Arabica.
    Frances Denney: Viva Super Masque; Viva Fluid Make-up; Constant Color Lipstick; and Constant Colour Face Powder.
    Gala of London: Hormone Lotion; Hormone Foundation Cream; Gleam with Hormones; and Base with Hormones.
    Germaine Monteil: Super-3 Liquid Cleanser; and Superglow Solid Powder.
    Golden Peacock: Hormonex.
    Goya: Sombrero Sun Tan Cream.
    Hazel Bishop: Compact Make-up; and Liquid Make-up.
    Helena Rubinstein: English Complexion Powder and English Complexion Compact Powder available in the USA.
    Innoxa: Lip Barrier Cream (UK).
    Lancaster: Crème à L’Orange.
    Lancôme: Ocean line.
    Lesquendieu (Tussy): Tussy Medicare Stick; Tussy Wind and Weather Lotion; Tussy Wind and Weather Hand Cream; and Tussy Moisture Lotion.
    L’Oréal: Colorelle, the first colouring shampoo.
    Max Factor: Active Moisturizer; Hi-Fi Fluid Make-up; Hi-Fi Fluid Rouge; and Sebb, a dandruff treatment.
    Northam Warren: Cutex Satin Cling Lipstick; and Cutex Sheer Lanolin Lipstick.
    Outdoor Girl (Crystal Products): Secret Magic Cream Powder (UK).
    Parfums Christian Dior: Produces its first cosmetics.
    Procter & Gamble: Crest the first toothpaste to contain flouride.
    Revlon: Futurama lipstick cases; Living Lipstick; Touch-and-Glow Face Powder; Clean and Clear; and Silicare Medicated Hand Lotion.
    Richard Hudnut: Du Barry Royal Treatment Cream with royal jelly; and Du Barry Liquid Bloom.
    Sofskin: Sofskin Moisture Magic Hand Cream.
    Shulton: Bronztan sunscreen.
    Yardley: Feather Finish pressed cream powder compact.
1956
  • American Perfumer and Essential Oil Review changed to American Perfumer and Aromatics.
  • New Products:
    Barbara Gould: Winter Wonder Lotion.
    Clairol: Miss Clairol home hair-colouring kit.
    Coty: Vitamin A-D Lotion; French Formula Liquid Make-up; Vitamin Moisture Balancer; and Fairy Princess children’s line.
    Charles of the Ritz: Special Formula Emollient.
    Cyclax: Neckline; and Colour-Creme Lipsticks.
    Dorothy Gray: Foundation 445; Satura Lotion; Sheer Velvet Cleanser; and Sheer Velvet Lipstick.
    Elizabeth Arden: Velva Moisture Film; Suntan Cream; and Suntan Lotion.
    Estée Lauder: Re-Nutriv; Youth-Dew Translucent Face Powder; Teen Beauty Cleanser; and Teen Powder Compact.
    Eylure: Lipfix, a lipstick sealant.
    Frances Denney: Multi-Layer Moisturizer; and Visible Pore Kit.
    Gala of London: Velvet Touch; Blush Tint; and Vitamin Nail Treatment.
    George W. Luft: Tangee Liquid Rouge.
    Germaine Monteil: Super-Royal Cream; Super-Smooth Body Lotion; Idol-Eyes Eye Make-up; Suntan Oil; and Tan-Pruf Lotion.
    Hazel Bishop: Facial Cleanser in dry and oily forms; and Once a Day Hair Spray.
    Helene Curtis: Purse/Spray, the first refillable aerosol.
    Helena Rubinstein: Skin Dew available in the USA; Medicated Beauty Treatment; Sportswear Cream; and Young Look lipstick.
    Innoxa: Compliment; and Skin Bloom (UK).
    Lady Esther: Sheer Flattery cream make-up, and Blemish Stick.
    Lancaster: Lait Hydratant.
    Lesquendieu (Tussy): Tussy Dreamy Cleanser; Tussy Satin Blend liquid rouge; and Tussy Budding Beauty.
    Max Factor: Hi-Fi lipsticks; and Dri-Mist antiperspirant.
    Outdoor Girl (Crystal Products): Magic Touch Liquid Foundation (UK).
    Pacquin-Lester: Anti-Detergent Cream hand cream.
    Payot: Nimbe de Beauté Poudre.
    Revlon: Lustrous Lipstick; Medicated Baby Silicare lotion; and Sun Bath sun tan lotion.
    Richard Hudnut: Du Barry Lotion Superbe; Du Barry Young Promise, Richard Hudnut Bliss; and Richard Hudnut Beauty Curl.
1957
  • First CIDESCO Beauty Therapy Schools accredited in Belgium, Germany and Switzerland.
  • German Society of Cosmetic Chemists formed.
  • New Products:
    Atkinsons: Skinfare, a skin cream; and Skin Deep Hand Cream.
    Charles of the Ritz: Treatment Lipstick; and Eyeshadow Stick.
    Chesebrough-Pond’s: Valcreen hair cream in a tube; and Pond’s Angel Touch liquid make-up.
    Coty: Fastan and Slotan suntan lotions; and Curl Set hairspray.
    Dorothy Gray: Satura Sheen; Abunda; and Velveteen Night Cream.
    Elizabeth Arden: Veiled Radiance; and Click-Change Lipsticks.
    Estée Lauder: Youth-Dew Translucent Powder Base.
    Frances Denney: Creme Supreme with Royal Jelly; Viva with Royal Jelly; Eye Cream with Royal Jelly, Multi-Layer Moisturizer with Royal Jelly; Neck and Contour Blend with Royal Jelly, Invisible Beauty Strap with Royal Jelly; Lipstick with Royal Jelly; Fluid Cream Make-up with Royal Jelly; and Over-Tone Cake Make-Up with Royal Jelly.
    Gala of London: Golden Lotion; and Golden Cream.
    Goya: Beauty Puff; and Check Stick.
    Harriet Hubbard Ayer: Flowing Formulayer Moisture Balm.
    Helena Rubinstein: Mascara-matic; Eye Shadow Stick; Convertible Lipstick Cases; Stay-Moist Lipstick; Illumination Foundation and Face Powder; Tree of Life range; Estrogenic Hormone Cream with Progesterone; Skin Dew Extra-Rich; B-Dry; and Beauty for Life capsules.
    Helene Pessl: Fifteen range.
    Innoxa: Grecian Lipsticks (UK).
    Lady Esther: Dry Skin Cream.
    Lesquendieu (Tussy): Tussy Mascarama lipsticks; and Tussy Roto Magic roll-on deodorant.
    Lever Brothers: Dove Beauty Bar.
    Marie Earle: Queen Bee Hand and Body Lotion.
    Max Factor: Cup of Youth hormone skin cream; Hi-Fi Cream Mascara; Foot Light, a foot spray; and Pre-Electric Shave Lotion for men.
    Prince Matchabelli: Polyderm skin cream.
    Revlon: Liquid Asset; Touch & Glow Pressed Powder; Waterproof Cream Mascara; Clean and Clear for Very Dry Skin; Seven Wonders; Futurama Compacts; and High and Dri roll-on deodorant.
    Outdoor Girl (Crystal Products): Lip Pencil; Silicone Hand Magic; Fresh Magic Jel; Fresh Magic Stick; Fresh Magic Spray; Spray Magic; and Fair Lady Perfume (UK).
    Richard Hudnut: Du Barry Vibrance Creme Masque; Du Barry Royal Nectar; and Du Barry Creme Mascara.
    Shulton: Desert Flower Beauty Clean cleansing lotion.
    Westmores: Perfect Touch Finishing Powder.
1958
  • American Electrology Association founded.
  • The first CIDESCO Diploma issued.
  • Purchase Tax on cosmetics dropped from 90 to 60% (UK).
  • New Products:
    Bourjois: Evening in Paris Roll on Deodorant (USA); and Evening in Paris Hand Cream (UK).
    Charles of the Ritz: Disaster Cream; and Astringent Cream.
    Cyclax: Emollia Skin Food; and Mainly for Men range.
    Dorothy Gray: Satura Lipstick; and Beauti-Lash.
    Elizabeth Arden: Crème Extrordinaire.
    Estée Lauder: Liquid Re-Nutriv; Re-Nutriv Lipsticks; Body Satinée; and Sun Creme.
    Frances Denney: Creme Tranquilease.
    Gala of London: Finishing Touch Hair Spray; Golden Tan Spray; and Golden Tan Moisturising Lotion.
    Germaine Monteil: Super-Royal Lipstick; Mascara Swirl; and Super-Moist Beauty Emulsion.
    Goya: Beauty Plus; and Beauty all Day.
    Hazel Bishop: Complete eye make-up line including mascara, eye shadow and eye pencil.
    Helena Rubinstein: Beauty Dew; Tree of Life Lipstick; Heavenly Glow Compact; Ultra-Matic; Dew-Kissed Lipstick; and Young Touch Hand Lotion.
    Innoxa: Cream Powder (UK).
    Jacqueline Cochran: Flowing Velvet Super-Rich Cream; and Flowing Velvet Make-up.
    Jane Seymour: Wonder Puff.
    Lesquendieu (Tussy): Tussy Beauty Diet.
    Maybelline: Magic Mascara, the first filament twisted (spiral) brush automatic mascara.
    Max Factor: Facial Bath, a liquid facial cleanser; Hi-Society lipstick; Invisible Make-up; Mascara Wand, the first refillable automatic mascara; and Sun Bliss Suntan.
    Northam Warren: Odo-ro-no Satin Sponge.
    Noxzema: High Noon suntan lotion.
    Outdoor Girl (Crystal Products): Nail Magic; First and Last; Night Extra; and Propelling Eye Pencil (UK).
    Payot: Nimbe de Beauté Compact; and Crème Satin.
    Revlon: Princess Marcella Borghese line; Moon Drops Moisture Foundation; Thin Down; Wonder Base; Touch and Glow Pressed Powder; Roll-On Mascara, Revlon’s first automatic mascara; Living Curl; Intimate Milk Bath and Intimate Bubble Bath; That Man Cologne; and Top Brass Hair Dressing, Top Brass Deodorant and Top Brass After Shave Lotion.
    Richard Hudnut: Du Barry Royal Balm, Du Barry Royal Eye Crème; Du Barry Royal Velvet Fluid Make-up; Du Barry Royal Lipstick; Du Barry Royal Shampoo; Du Barry Royal Creme Rinse; Du Barry Royal Hair Conditioner; Du Barry Elixir Natale; Du Barry Creme Natale; Du Barry Moisture Petals; Du Barry Cloudsilk Pearled Face Powder; and Du Barry Penetrating Cleanser.
    Shulton: Desert Flower Beauty Ice.
    Woodbury: Deep Dew.
    Yardley: Moisture Make-up, a powder base.
1959
  • Beauty Without Cruelty founded by Lady Muriel Dowding (UK).
  • International Federation of Societies of Cosmetic Chemists (IFSCC) formed with Maison G. deNavarre as President.
  • Japan Cosmetic Industry Association established.
  • Ambre Solaire goes on sale in the U.K.
  • New Products:
    Antoine de Paris (USA): Creme Vitonia; and Mistone Fluid Make-up.
    Barbara Gould: Lash-O-Matic; and Liquid Eyeliners.
    Charles of the Ritz: Astringent Foundation; Lustre-Sticks; and Fresh Paint Nail Polish and Remover.
    Chesebrough-Pond’s: Pond’s Moisture Base; and Pond’s Flowing Cold Cream.
    Coty: Liquid Eye Lights liquid liner, eye shadow and mascara; and Duo-matic automatic mascara and eye crayon in one.
    Cyclax: Every Occasion Foundation.
    Elizabeth Arden: White Liner; Elizabeth Arden Artificial Eyelashes; Mascarette; Liquid Eye Shado; and Rolling Mirror Lipstick.
    Estée Lauder: Lip Liner; Liquid Eyeliner; Shadow Stick; Roll-O-Matic Mascara; and Cool Spray Bath Powder.
    Eylure: Liqua-Liner; and Liqua-Liner Brush.
    Frances Denney: Lip Moisturizer.
    Golden Peacock: Mitchum Anti-perspirant.
    Germaine Monteil: Bio-Miracle Cream; Super-Tone Skin Conditioner, Idol Eyes Liquid Eye Liner; and Supersec Flo-Top.
    Harriet Hubbard Ayer: Cristal Facial, a skin freshening jelly.
    Helena Rubinstein: Ultra Feminine Face Cream.
    Innoxa: Jewelfast Lipsticks (UK).
    Jacqueline Cochran: Flowing Velvet Joy of Bathing; Flowing Velvet Eye Cream; Flowing Velvet Pressed Powder; and Flowing Velvet Lipstick.
    Jane Seymour: Wonder Base, Wonder Tint, Wonder Lipsticks; and White Wonder.
    Kurlash: Evening Eyes eyeshadow; and Automatic Lashtint.
    Lancaster: Juvenile Skin.
    Lilly Daché: Penetron Treatment Kit.
    Max Factor: Iridescent Magic Lipstick; Skin Clear Medicated Cleansers and Skin Clear Medicated Foam.
    Northam Warren: Cutex Delicate Lipstick; Cutex Mira-base base coat; and Odo-ro-no Roll-on.
    Noxzema: Noxzema Medicated Skin Lotion.
    Payot: Crème Amnioderm; Tonique Hydramniotique; and Masque Amnioderm.
    Prince Matchabelli: Polyderm Skin Freshener.
    Revlon: Ultima face cream; Intimate Hand Lotion; Aquamarine After Bath Freshener; and Aquamarine Milk Bath.
    Richard Hudnut: Lip Quick the first ball-point, roll-on lipstick; and Du Barry Flatter Fluff.
    Shulton: Ice-O-Derm medicated astringent.
    Yardley: Clearskin spot and blemish cream; and Three Beauties Powder, Lipstick and Cream Powder.
1960
  • Color Additives Act passed (USA).
  • American Perfumer and Aromatics becomes American Perfumer and Cosmetics.
  • Revlon adds the antibiotic neomycin to its Hi and Dri deodorant.
  • New Products:
    Atkinsons: Declair cleansing lotion; Vital hair conditioner; Olva hand lotion; and a men’s range.
    Barbara Gould: Veil Vitale; Deep Facial Cleanser; and Liquid Humectant Cream.
    Charles of the Ritz: APD Ritz Antiperspirant.
    Chesebrough-Pond’s: Pond’s Skin Fresh.
    Coty: Dermacare medicated treatment kit.
    Dorothy Gray: Sun Tan Lotion.
    Daggett & Ramsdell: Greenbrier men’s line.
    Elizabeth Arden: Eye Shado Stick.
    Estée Lauder: Wonderfirm Creme Plastique; and Creamy Milk Bath.
    Gala of London: Galamatic Mascara, and Liquid Line.
    George W. Luft: Tangee Nail Polish.
    Germaine Monteil: Bio-Miracle Make-up; and Royal Secret Luxury Bath range.
    Goya: Perfumed Hand Lotion.
    Helena Rubinstein: Tree of Life Beauty Bath for Dry skin; Herbessence Cream Cleanser; Biodorant; Bio-Cleanser and Bio-Clear Medicated X Cream.
    Helene Curtis: Tender Touch bath oil.
    Innoxa: Innoxa No. 22 Lipsticks (UK).
    Jacqueline Cochran: Flowing Velvet Radiant Masque; and Satin Foam cream soap.
    Jane Seymour: Wonder Cream; Wonder Mascara; Wonder Eye Shadow; and Wonder Automatic Eye Pencil.
    Lesquendieu (Tussy): Tussy Eye Cue; and Shado-Rama eyeshadow.
    Max Factor: Hand and Body Smoothing Lotion; and Sheer Genius liquid make-up.
    Outdoor Girl (Crystal Products): Young Set Medicated Day Cream; Young Set Medicated Night Cream; and Over-30 Cream (UK).
    Payot: Emulsion Amnioderm; and Fard Satin.
    Revlon: Ultima Make-up Collection: Moon Drops Moisturizing Cleanser; and Moon Drops Facial Freshener.
    Richard Hudnut: Du Barry Crème Paradox, and Du Barry Dory Beauty Masque.
    Rose Laird: Solution P-5; and Ointment P-5.
    Westmores: Genie Lipstick Case.
    Yardley: Air-Flow Hand Cream, in pressurised container; and Florentine lipstick case.
1961
  • Chesebrough-Pond’s introduces Angel Face cosmetics into the U.K.
  • New Products:
    Alberto-Culver: Derma-Fresh Medicated Hand Lotion.
    Bourjois: Evening in Paris Cream Deodorant (USA).
    Charles of the Ritz: Dual Lotion.
    Coty: 60-Second Facial; Light and Lovely all-in-one-make-up; and Instant Radiance hair colour rinse.
    Dorothy Gray: Secret of the Sea; Velveteen Compact; Velveteen Fluid Make-up; and Fashion Slim Lipsticks.
    Elizabeth Arden: Secret Cover.
    Estée Lauder: Creme Hydro-Tone; and Hydro-Tone Complete Make-up.
    Frances Denney: Mother-To-Be Body Lotion; New Life; and New Life Bath Oil.
    Germaine Monteil: Super-Lumium Lipstick.
    Gillette: Right Guard, the first aerosol deodorant.
    Goya: Perfumed Cleansing Pads; and Spray Set.
    Hazel Bishop: Creme ’N Powder.
    Helena Rubinstein: Tree of Life Beauty Bath Oil; Creamessence; Herbessence Collection; Coverfluid; and Clear and Lovely Liquid and Compact Make-up.
    Innoxa: Cleansing Cream; Tender Touch; Cheek Glow Cream Rouge; Cream Satin; Satin Bloom; and Liquid Satin (UK).
    Jane Seymour: Wonder Set; and Wonder Hand Cream.
    Max Factor: Fresh Beauty Moisture Mask; Swedish Formula Hand Cream; Sheer Genius Extra Cover; Finishing Powder; and Nail Satin Nail Polish, Base Coat, Top Coat and Matt Base.
    Noxzema: Cover Girl Liquid Make-up; Cover Girl Compressed Powder; and Cover Girl Face Powder.
    Payot: Crème Hydriane; and Tayane Fond de Teint.
    Prince Matchabelli: Polyderm Moisturising Lotion; Abano Dry Skin Treatment Bath Oil; and Tact stick deodorant/antiperspirant.
    Procter & Gamble: Head and Shoulders anti-dandruff shampoo.
    Revlon: Contempera cream make-up; Eterna 27 skin cream containing pregnenolone acetate; Eye Velvet; Super Lustrous II lipstick; and That Man men’s line.
    Sofskin: Sofskin Moisturising Lotion.
    Yardley: Beauty Magic, a moisturiser; Sponge and Sparkle, cleansing and toning liquid; and Roll-on Antiperspirant Deodorant for Men.
1962
  • Franz Greiter introduces the concept of Sun Protection Factor (SPF).
  • Chesebrough-Pond’s markets all Pond’s make-up products under the Angel Face trademark.
  • New Products:
    Chesebrough-Pond’s: Angel Face Galaxy Lipstick; Angel Face Medicated Compact Powder; and Angel Face Medicated Cream Make-up.
    Clarins: Tensur Bust bust cream; and Masvelt body shaping cream.
    Eylure: Eymatic Mascara; and Fur Lashes.
    Helena Rubinstein: Bikini Suntan Lotion; and Fashion Stick lipstick.
    Cyclax: Contorfilm.
    Elizabeth Arden: Ardena Body Cream; and Faint Blush.
    Estée Lauder: Foundation Film; Powder Film; and Youth Blend Over-Glow.
    Frances Denney: Quick Foam; Fade Away; and Anti-Perspirant Plus.
    Germaine Monteil: Color Secret; and Color Blend.
    Innoxa: Shadow Soft Eye Shadow; and Satin Cream Eye Shadow (UK).
    Lesquendieu (Tussy): Tussy Medi-Clear; and Tussy Medi-Pat.
    Max Factor: Fine line lipsticks; Pure Magic Medicated Cake Make-up; and Pure Magic Medicated Compact Make-up.
    Noxzema: Cover Girl Matt Make-up.
    Revlon: Natural Wonder medicated make-up range; Blush-On; Wonder Cover; Contempera special formula for dry skin; Moon Drops Extra Emollient Moisture Balm; Sculptura; and Flex protein treatment for hair.
    Richard Hudnut: Du Barry Flatter Magic powder-plus-foundation.
    Shulton: Old Spice Outdoor Lotion for men.
    Yardley: Special Vitamin Hand Care Cream with vitamins A and D; Flair and Lavender Foam Baths; and Hair-Control Series for Men in cream and lotion.
1963
  • Le Rouge Baiser lipstick imported into Britain by Warrick Brothers Ltd.
  • New Products:
    Alberto-Culver: Derma-Fresh Medicated Hand Creme.
    Andrew Jergens: Jergens Extra Dry Skin Formula.
    Beiersdorf: Nivea Milk.
    Bristol-Myers: Ban Cream Deodorant.
    Christian Dior: Crème Apricot night cream for nails.
    Cyclax: Eternal Spring; Moistura; Beauty Clear Medicated Lotion; Beauty Clear Medicated Powder; and Beauty Tint.
    Dorothy Gray: Fashion Touch Foundation.
    Elizabeth Arden: Special Cleansing Cream/Complexion Clear; and Sun Control.
    Estée Lauder: Aramis range; and Sun Souci Bronzing Foam.
    Frances Denney: Neck and Contour Astringent; Neck and Contour Lift; Neo-Classic Night Cream; Strictly for Girls After-shave Spray; Lustre Glow Complexion Tint; Lustre Finish Powder, and Eye Lustre.
    Germaine Monteil: Royal Secret Luxury Lotion.
    Goya: Golden Girl range; and Crystal Pearl.
    Harriet Hubbard Ayer: Miss Ayer range for young women.
    Hazel Bishop: Fantastic lipstick.
    Helena Rubinstein: Long-Lash Mascara; and Silk Fashion Liquid Make-up.
    Innoxa: Soft Echo Power Rouge; and Living Peach Skin Tonic (UK).
    Jacqueline Cochran: Lash-On.
    Max Factor: Pure Magic Medicated Liquid Make-up; Golden Woods bath line; California Bronze, a suntan lotion; Pastel Tints Rouge; and Lash-Full Textured Mascara Wand.
    Maybelline: Ultra-Lash mascara.
    Prince Matchabelli: Polyderm Medicated Skin Freshener.
    Revlon: Fabulash.
    Richard Hudnut: Du Barry Paradox Creme Cleanser; and Du Barry Paradox Moisturizing Lotion.
    Yardley: Moisture Creme Lipsticks.
1964
  • New Products:
    Barbara Gould: Creme Nocturna.
    Bristol-Myers: Mum Aerosol Spray Deodorant.
    Carter Products: Arrid Aerosol Spray Deodorant.
    Charles of the Ritz: Throat Cream Concentrate.
    Chesebrough-Pond’s: Fresh Start medicated cleansing gel; and Angel Face Brush-Alive.
    Coty: Line Away albumin wrinkle smoother.
    Chefaro Proprietaries: Endocil Hand-care.
    Cutex: Forbidden Fruit the first flavoured lipsticks.
    Dorothy Gray: Liquessence Lipsticks.
    Elizabeth Arden: Ardena Liquid Night Cream; Cake Eye Shado; and Cake Eye Liner.
    Estée Lauder: Color Contour.
    Eylure: Slimline Fingernails; Sable-Style Eyelashes; and Lash Applicator.
    Frances Denney: Cover-up; and Source of Beauty Cream.
    Gala of London: Lash-Builder Mascara.
    Goya: Golden Girl Magic Moisturiser; Golden Girl Eye Make-up; and Dry Deodorant.
    Guerlain: lipsticks for sensitive lips.
    Hazel Bishop: Sudden Change albumin wrinkle smoother.
    Helene Curtis: Magic Secret albumin-based wrinkle smoother.
    Innoxa: Tinted Foundation 41; and Innoxa Medicated Soap (UK).
    Jacqueline Cochran: Flowing Velvet Soap.
    L’Oréal: Kérastase into salons.
    Max Factor: Brush & Brow Eyebrow Make-up; Pastel Glow brush-on face toner; Touch of Youth Wrinkle Smoothing Lotion; Max Factor for Gentlemen; Self-Sharpening Automatic Eye Pencil; and Regency Thin-Line Compacts.
    Germaine Monteil: Super Masque.
    Noxzema: Cover Girl Lipsticks.
    Payot: Crème Hemera.
    Prince Matchabelli: Polyderm Bath Oil.
    Revlon: Natural Wonder Medicated Cake Make-up; Natural Wonder Disposable Medicated Cleansing Pads; Natural Wonder Total-Care Skin Lotion; Natural Wonder Medicated Blemish Stick; Moon Drops Moisture Balm for Dry, Dry Skin; Moon Drops Toning Lotion for Sensitive Skin; Moon Drops Moisturizing Bath Oil; Moon Drops Facial Mask; Moon Drops Lipstick; Eterna 27 Treatment Collection; and Ultima II make-up line.
    Richard Hudnut: Du Barry Glissando Lipstick.
    Rose Laird: Thelane 4.
1965
  • Guinot develops the Cathiodermie skin treatment.
  • New Products:
    Andrew Jergens: Jergens Clear Complexion Bar.
    Bristol-Myers: Ban Spray Deodorant.
    Charles of the Ritz: Auto-Lashique mascara wand; and False eyelashes.
    Clairol: Clairol make-up line; and Nice ’n Easy, the first shampoo-in hair colour.
    Coty: Veil Naturelle foundation; Cremestick lipstick; Blush Accent cream rouge; Blushette pressed powder rouge; and the Beauty Climate line.
    Elizabeth Arden: Color Veil.
    Estée Lauder: Enriched Under-Make Up Creme; Glow-In-The-Round; and Lipstick-In-The-Round.
    Eylure: Shadoliner; Shadomatte; Shadobrow; Eylight; Folding Eye-Liner Brush; Nailfix Remover; and Corinda Boards.
    Frances Denney: Super Quick Foam; Cream Eyelash Make-up; and Incandescent Make-up.
    Germaine Monteil: Cake Eye Shadow; Eye Lash Tippers; Beauty Beads; Clarity; Super-Clean; and Facial Brush.
    Goya: Blush and Glow; Lipshimmer Lipsticks; and Spray Deodorant.
    Helena Rubinstein: Clear and Lovely Medicated Blush; Fashion Matte Eye Shadow; Natural Blush; Telescoping Brush; and Strong and Long nail hardener.
    Jacqueline Cochran: Flowing Velvet All Over Velvet.
    Max Factor: UltraLucent Fluid Make-up Face Powder and Creme Lipstick; Coiffure Italienne Color Highlight Shampoo; Lip Frosting, highlight and accent for lipsticks; Brush-Tip Mascara Wand; Fashion Lash, false eyelashes; Shadow Play Brush Eye Shadow; Erace Plus; and Royal Regiment men’s line
    Revlon: Sweeping Beauty make-up; Colorsilk home hair colourants; and Pub Cologne, After-Shave, and Cologne Spray.
    Richard Hudnut: Du Barry Paradox Milk Bath; Du Barry Paradox Body Crème; Du Barry Paradox After-Bath Dusting Powder; and Du Barry Glissando Eye Color Sticks.
    Shulton: CornSilk face powders and blushers.
    Unilever: Rexona deodorant/antiperspirant.
    Yardley: Lip Slickers; Jaguar men’s line; and Pace Setter, a hair spray.
1966
  • New Products:
    Andrew Jergens: Jergens Hand Cream for Dry skin; and Jergens Clear Complexion Gel.
    Charles of the Ritz: Feather-Touch Pressed Powder; Ritual Night Cream; Spotlights liquid make-up; and Miss Ritz range.
    Coty: Coty Originals line.
    Cyclax: Beauty Clear Medicated Cleanser; Beauty Clear Medicated Night Cream; Beauty Clear Medicated Foundation; Neo Juven for the Neck; and Colour Clear Lipsticks.
    Elizabeth Arden: Perfect Finish.
    Estée Lauder: Active Skin Lotion; Après Sun; Go-Bronze; Youth Sheen; Glossamer Lip Gloss; and the Nail Enamel Collection.
    Eylure: Lash Cleaning Kit.
    Frances Denney: Moisturizing Beauty Lift; Incandescent Lipstick; and Play-of-Light.
    Gala of London: Fast Lash Mascara; and Velvet Bloom.
    Germaine Monteil: Idol-Eyes Eyelashes; Super-Moist Mask; and Beauty Bristles.
    Helena Rubinstein: Herbessence Skin Life Throat Cream and Lotion; Clear and Lovely Medicated Matte Make-up; and Beauty Sun Cream.
    Innoxa: Living Peach Cleanser; Living Peach Conditioning Cream; and Living Peach Vitamin Beauty Mask (UK).
    Lesquendieu (Tussy): Tussy Medi-Clear Cleansing Bar.
    Jacqueline Cochran: Flowing Velvet Creme Opaline.
    Max Factor: UltraLucent Highlights; UltraLucent Pressed Powder; UltraLucent Creme Iridescent Lipsticks; Geminesse skin-care and make-up range; Geminesse Lipsticks; Shadow Creme; and Positive Protection Formula Antiperspirant.
    Noxzema: Noxzema Cold Cream.
    Payot: Nimbe de Beauté Speciale.
    Revlon: Under Make-up Nutrient Crème; Frostlings lipsticks; Crystalline nail enamels; Moon Drops Blushing Silk; and the Braggi men’s line.
    Richard Hudnut: Du Barry Glissando Nail Enamel; Du Barry Bloom Dust-On; and Du Barry Illuminated Bloom Dust-On.
    Shulton: Ice-O-Derm Medicated Pads; and Desert Flower Aloe Vera products.
    Yardley: Jean Shrimpton line.
1967
  • New Products:
    Andrew Jergens: Jergens Deodorant Soap; Dryad Stick Deodorant; Jergens Clear Complexion Cleanser; Martinique toiletries for men; and Dream Glo Frosted Nail Enamel.
    Carter-Wallace: Arrid Extra Dry, the first commercially successful aerosol antiperspirant.
    Charles of the Ritz: Liqui-Cream Foundation, Lipstick and Nail Polish; and Novessence skin cream.
    Coty: Originals Body Paint; and the Formula E range.
    Elizabeth Arden: Moisture Bath; Beauty Sleep; Cream Blush; and Color Clear.
    Estée Lauder: Dry Dry Skin Creme; Whipped Cleansing Creme, Dry Dry Skin Astringent; All-Day Eye Creme; All-Day Throat Creme; Wrinkle Stick; Tender Make-up Base; Liquid Glow Tint, Liquid Shadow Tint, and French Beauty Mascara.
    Eylure: Disguise, a medicated foundation.
    Frances Denney: Robert Denney range.
    Gala of London: Velvet Shaper; Velvet Highlighter; Velvet Finisher; Gala False Eyelashes; and Gala Leg Paint.
    Germaine Monteil: Superlash Cream; and Eyegleams.
    Goya: Lipsheen Lipsticks; and Superlucent Beauty.
    Helena Rubinstein: Lightworks make-up range.
    Innoxa: Super Jewelfast Lipsticks (UK).
    Lesquendieu (Tussy): Tussy Real Girl range.
    Max Factor: Shiny Eye Liner; UltraLucent Counter-Shine; UltraLucent Creme Make-up; Geminesse Flowing Cream Make-up; Geminesse Blush Powder; Geminesse Blush Cream; Geminesse Make-up for the Eyes; Tried & True Shampoo-In Permanent Hair Color; and GTO men’s line.
    Maybelline: Natural Hair Lashes.
    Noxell (Noxzema): Cover Girl Glow Lightly, a brush-on blusher.
    Revlon: Face Gleamer; Moon Drops Demi-Makeup; Ultima II Transparent Face Tints; Natural Wonder Oil-Free products for oily or blemished skin; and Patina Eye Shadows.
    Richard Hudnut: Du Barry Shadow Dusters eye shadow; and Du Barry Pearl Glace Lip Lilies.
    Yardley: Velvet Skin Moisturiser; and Oatmeal Beauty Treats line.
1968
  • False eyelashes and fingernails become subject to a 50% purchase tax in the U.K.
  • New Products:
    Bristol-Myers: Dry Ban aerosol antiperspirant.
    Chesebrough-Pond’s: Angel Face Gold-Lightly.
    Chefaro Proprietaries: Endocil Skin tonic and Freshener.
    Clairol: California Girl cosmetics line; and Numero Uno men’s toiletries line.
    Coty: Originals Topless Lipstick.
    Cyclax: Beauty Clear Spot Mask; Neo Juven Face Cream; and Neo Juven Deep Cleanser.
    Dorothy Gray: Satura Algene.
    Elizabeth Arden: Directionale.
    Estée Lauder: Clinique range; Re-Nutriv Liquid-Creme Foundation; Re-Nutriv Face Powder; Gentle Facial Shampoo; Facial Milk Rinse; Non-Oily Under-Makeup Creme; Almond Clay Pack; Ultra Violet Screening Creme; Surf Creme; and Greaseless Tanning Spray.
    Eylure: Short Trim, Small Size and Long Line Fingernails.
    Estée Lauder: Clinique line of cosmetics.
    Frances Denney: Super Quick Bar; Super Quick Pack; Super Quick Lotion; Super Quick Cream; Source of Beauty Throat Firmer; Source of Beauty Flowing Masque; Source of Beauty Cleansing Whip; and Source of Beauty Eye Smooth.
    Gala of London: Soft Centre Lipstick; and Locked-in Lipstick.
    Germaine Monteil: Acti-Vita Cream.
    Harriet Hubbard Ayer: Transparences face powder; and Lotion Florale skin tonic.
    Helena Rubinstein: Silk Fashion Minute Make-up; Pat-A-Glow electro-vibrator; Silk Leg and Body Make-up; and Beautylift.
    Innoxa: Moisturising Milk 41; Complexion Milk 41; Hair Shampoo 41; Spray Deodorant 41; Skin Shampoo 41; Cover Stick 41; Cream Powder 41 (UK).
    Jacqueline Cochran: Urbane Collection.
    Lady Esther: Facial Washing Cream.
    Max Factor: Erace White; Geminesse Lip Accent Stick; UltraLucent Blusher; UltraLucent Counter-Shine Brush-On Pressed Powder; and UltraLucent Nail Color.
    Maybelline: Frosty Whites eyeshadow and eyeliner; and Ultra Liner pressed cake eyeliner.
    Noxell (Noxzema): Cover Girl Plus 3, an acne treatment.
    Orlane: Crème B21 anti-wrinkle cream with amino acids.
    Revlon: Moon Drops Demi Facecare and lipsticks; Natural Wonder Flowing Lotion, Blotting Powder, Blotting Blusher and Un-Lipsticks; Transparents nail enamels; Ultima II Translucent Wrinkle Creme, Deep-Deep Cleansing Foam, and 3-Minute Foaming Facial; Touch & Glow liquid make-up in a roll-on; and Creme Concealer.
    Yardley: Khadine, fragrance and bath line; and Next to Nothing make-up range.
1969
  • Albert Kligman & James Fulton develop Retin-A, a vitamin A derivative known generically as tretinoin, as an acne medication.
  • New Products:
    Académie: Hypo-Allergique range.
    Charles of the Ritz: Firmessence face cream.
    Chesebrough-Pond’s: Vaseline Intensive Care Lotion; Pond’s Light Moisturizer; Pond’s Oily Skin Treatment; and Angel Face Blush ’n Glo make-up.
    Coty: Ultra Legs leg make-up; Sheer Puffery foundation and blusher; and the Bacchus line of cosmetics for men.
    Cyclax: Neo Juven Day Eye Cream.
    Elizabeth Arden: Sensitive Skin Cream; and Eyewriter.
    Estée Lauder: Azurée; Clinique Very Emolient Cream; and Night Table Creme.
    Eylure: Miss Eylure collection; Shadowpearls; Roll-on Mascara; Block Mascara,; Lipstick; Nail Polish; and Eye Magic.
    Frances Denney: Source of Beauty Exhilarating Lotion.
    Gala of London: Lashmaker; Fibrelash; and Fastlash.
    Germaine Monteil: Gel-Rouge; Super Sheen; and Super-Bronze.
    Harriet Hubbard Ayer: Super Moisturising Cleanser; Créme pour le Cou neck and throat cream; and Miss Ayer Rapid Make-up.
    Helena Rubinstein: Mykonos Illumination Make-up; Le Lipstick; and Silk Make-up Stick.
    Innoxa: Masterstroke mascara (UK).
    Lancôme: Bienfait du Matin tinted moisturiser.
    Max Factor: Exhilarating Skin Lotion; Stimulating Cleanser; Enriched Night Concentrate; Facial Firm-Up; Thermal Moisturizing Facial; UltraLucent Blusher Stick; Ultralucent Baby Blusher; UltraLucent Whipped Creme Make-Up; UltraLucent Whisper Tint; UltraLucent Cream Center Lipsticks; and Water Power Eye Shadow.
    Maybelline: Demi-Lashes false eyelashes; and Professional Eye Liner Brush.
    Noxell (Noxzema): Pearlies lipsticks.
    Revlon: Etherea hypoallergenic line; Young Blush; Moon Drops Luminesque Cream Blusher; Ultima II Perfect Make-up; Eyecontoure 70; and Natural Wonder acne treatments and hypoallergenic make-up.
    Richard Hudnut: Du Barry Lasting Beauty Makeup Finish.
    Shulton: CornSilk Complexion Blends; Desert Flower Body Shampoo soapless cleanser; Desert Flower eye cosmetics; and Desert Flower Hand & Body Lotion for Extra-Dry Skin.
    Smith, Klein & French: Love cosmetics line.
    Yardley: Next to Nothing blush.

First Posted: 31st July 2012
Last Update: 27th October 2024

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