Booklets

Booklets Project

To help researchers in this area, scans of booklets put out by cosmetic companies in the first half or so of the twentieth century are being put online. If you have booklets you could contribute to this project please email me for further details. Additions to the list of scanned booklets will be made through Twitter.

Note: DATE: published date included with the booklet; EST: estimated date of publication; PAGES: does not include the inside or outside of the front or back cover; SIZE: in centimetres to the nearest whole number.

Madame Berthé

Date	Est	Title	Pages	Size	Origin	Comments
	1920	A talk on superfluous hair			USA	Mentioned in Motion Picture.
	1922	Beauty’s greatest secret			USA	Mentioned in Photoplay.

Marie Barlow

Date	Est	Title	Pages	Size	Origin	Comments
	1928	Youthful you			USA

Marie Earle ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1910	Culture rationnelle et scientifique de la beauté	30		FRA	Available though Bibliothèque Nationale de France.
	1922	The other side of the moon			USA	Mentioned in Harper’s Bazaar.
1925		The other side of the moon	40	10x15	USA
	1930	L’art de rester jeune			FRA	Mentioned in French Vogue.
1933		Understanding your skin	32	10x15	USA

Marinello ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1914	Marinello beauty book			USA	Mentioned in Vogue.
	1928	How to care for your skin by the method of a Marinello treatment			USA
1928		The Marinello way to be beautiful			USA	Sales booklet.
1937		Beauty a career	24	12x17	USA

Martha Matilda Harper

Date	Est	Title	Pages	Size	Origin	Comments
	1930	Beauty through home treatment	20	8x12	USA

Mary Dunhill ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1943	Design for Beauty

Mary Pickford

Date	Est	Title	Pages	Size	Origin	Comments
1938		Mary Pickford introduces her own personal beauty aids to you	24	11x15	USA	Includes two pages for notes.

Max Factor ➜

Date	Est	Title	Pages	Size	Origin	Comments
1917		Max Factor and Company, recognized leader in the production of artistic toupees and wigs	32	18x11	USA
	1925	Concerning Max Factor’s grease paint		12x9	USA	Came with a box of greasepaint.
1928		The new art of society make-up	36	11x15	USA
1929		Hints on the art of make-up	8	10x22	USA
1929		The new art of society make-up	44	11x15	USA	2nd printing of 1928 booklet.
	1929	A personal complexion analysis and make-up color harmony chart		15x10	USA
	1929	Color harmony make-up by Max Factor with an all-star cast	12	11x14	USA
	1930	Make-up hints		24x12	USA	Four-panel fold out.
1930		A catalog of Max Factor’s theatrical make-up	12	10x22	USA
1931		The new art of society make-up	44	11x15	USA	5th printing of 1928 booklet.
	1932	A personal complexion analysis and make-up color harmony chart		15x10	USA	Came with a letter dated 1932.
	1932	Color harmony shades of Max Factor Hollywood face powder		44x6	USA	Four-panel fold out. Real powder used for the samples. Made of heavy cardboard for make-up counter use.
1932		The new art of society make-up	44	11x14	USA	6th Edition.
	1933	Make-up hints		24x12	USA	Four-panel fold out.
1933		Theatrical make-up color chart		10x23	USA	Four-panel fold out.
	1935	Here’s something new! Test your color in lip make-up		10x6	USA	Came in an envelope postmarked 1935.
1935		A catalogue of Max Factor’s theatrical make-up	12	10x23	USA	Similar in content to 1938 edition but front cover purple & pink.
1936		The new art of society make-up	44	11x14	USA	New Edition.
	1936	The new art of society make-up	44	11x14	UK	No date, but cover identical to US 1936 edition.
	1937	How to create beauty with make-up		12x6	USA	Four-panel fold out.
	1937	How to create beauty with make-up		12x6	UK	Four-panel fold out. Cover & most actresses are different from the U.S. edition.
1937		The new art of society make-up	44	11x14	USA	New Edition.
	1937	The new art of society make-up	44	11x14	UK
1938		The new art of society make-up	44	11x14	UK
1938		A catalog of Max Factor’s theatrical make-up	12	10x23	USA
	1939	Max Factor Hollywood color chart		30x10	USA	Three-panel fold out. Real makeup or color samples glued onto cardboard probably for make-up counter use.
1940		The new art of make-up	28	11x14	CAN	New Edition.
1940		Lecture for Max Factor Hollywood Art School of Make-up	8	21x27	USA
1946		Max Factor’s hints on the art of make-up		10x22	USA	11th Edition. 9 Booklets and an order form.
	1951	The new art of make-up	26	11x15	AUS	Booklet dates at 1948 but Pan-Stik insert is from 1951.
	1949	The new art of make-up	28	11x15	USA
	1950	New worlds of beauty for you		6x8	USA	Four-panel fold out. Came inside a Worlds of Beauty lotion box.
	1950	The new way – Night facial stik		27x5	USA	Three-panel fold out. Came in a package of Night Facial Stik.
	1950	Make-up for the stars and you			UK
	1950	The new art of make-up	28	11x15	USA	Contains price list dated 28/10/50.
1950		Color harmony make-up chart		15x11	USA	Four-panel fold out.
1952		The new art of make-up	44	11x14	USA	6th Edition.
	1952	You at your loveliest	20	28x22	USA	Sales counter booklet.
	1954	You at your loveliest	32	11x16	USA
	1956	You at your loveliest	32	15x23	UK	British spelling but printed in Holland.
	1957	You at your loveliest	39	18x12	UK
1958		Television make-up for black-and-white and color	8	21X14	USA
	1959	Max Factor beauty secrets	4	16x12	USA
	1959	Ligne de soins	20	28x19	FRA
	1961	Pour comprendre	34	28x19	FRA
	1961	Fabulous new colors for fingertip luxury, Max Factor nail satin		27x18	USA	Heavy card. Used by sales staff at the make-up counter.
	1962	Max Factor skin care	16	13x18	UK	Mentioned in Chemist and Druggist.
	1962	New make-up color fashions by Max Factor	8	24x19	USA	Used by sales staff at the make-up counter.
	1962	The art of make-up for photography	12	20x22	UK
	1963	Once upon a red		29x22	USA	Sales counter display.
1963		Retail price list (Oct)			UK
	1963	You at your loveliest	40	12x18	UK
	1963	Salon charges			UK	Fold out.
	1964	Go for baroque		28x22	USA	Three-panel fold out.
1965		You at your loveliest	12	14x22	UK
	1965	6 new fashion hairstyles	11	8x11	USA
	1967	Tried & True Shampoo-in soft color for hair	14	18x36	USA
	1970	Geminesse lash creations	11	8x11	USA
1972		The pure magic place		19x8	USA	Five-panel fold out.
	1973	All about beauty from Geminesse		23x9	USA	Eight-panel fold out.
	1975	Beauty lessons with California Naturals and Pure Magic	32	18x17	USA	Written by Max Factor for Montgomery Ward & Co.
1977		The sinfully rich look	12	15x10	USA	Probably an insert in Glamour magazine.

Maybelline ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1919	The woman beautiful			USA	Maybell Laboratories.
	1961	Color chart and shade selector		25x18

Mello-glo

Date	Est	Title	Pages	Size	Origin	Comments
1928		What is charm?	12	7x9	USA
	1928	Any girl can be pretty	12	7x9	USA
	1935	The new vogue in powdering			USA

Merle Norman

Date	Est	Title	Pages	Size	Origin	Comments
1956		A door to a more beautiful you	20	10x23	USA
1962		A more beautiful you	20	10x15	USA
1965		A more beautiful you	28	10x14	USA
1966		A more beautiful you	28	10x14	USA	Cover and content different to 1965 edition.

Nestlé

Date	Est	Title	Pages	Size	Origin	Comments
1922		Thoughts on personal beauty			USA

Noxema

Date	Est	Title	Pages	Size	Origin	Comments
1965		Total beauty care	8	14x20	USA	Includes Cover Girl.
1973		Total beauty care	8	14x19	USA	Includes Cover Girl.

Odorono ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1917	The truth about perspiration			USA	Mentioned in Harper’s Bazaar.
	1918	The appealing charm of daintiness			USA	Mentioned in Photoplay.
	1918	The assurance of perfect grooming			USA	Mentioned in Photoplay.
	1922	The double meaning of daintiness			USA	Mentioned in Vogue.

Ogilvie Sisters

Date	Est	Title	Pages	Size	Origin	Comments
1924		Beautiful hair by common sense methods	24	9x16	USA
	1929	Is your hair beautiful?			USA	Mentioned in Vogue.
1931		Ogilvie sisters on care of the hair	24	10x15	USA

Outdoor Girl ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1934	5-minute Beauty Treatment			USA	Available from the Powerhouse Museum, Sydney
	1937	The Art of Make-up			UK	Mentioned in The Daily Mirror.

Palmolive ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1910	The easy way to beauty			USA	Mentioned in Colliers.
	1931	Danger lurks in complexion cure-alls			USA	Mentioned in Vogue.

Paris American Pharmacal

Date	Est	Title	Pages	Size	Origin	Comments
	1930	Luxurious Toiletries	12	16x9	USA
	1935	Brush up on charm			USA
	1938	Beautiful hands	4	10x16	USA

Paris Fashion Company

Date	Est	Title	Pages	Size	Origin	Comments
	1910	Hair and Beauty			USA
	1912	Paris beauty products	26	9x15	USA

Payot ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1930	Culture physique du visage	12	12x15	FRA

Peggy Sage ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1927	Le secret de manicure			USA	Mentioned In Vogue.
	1935	Brush up on charm			USA
	1939	Beautiful hands by Peggy Sage	4	10x16	USA
	1940	Beautiful hands by Peggy Sage	12	10x16	USA

Pomeroy ➜

Date	Est	Title	Pages	Size	Origin	Comments
1903		Beauty rules			UK	Mentioned in London West End Review 1898.
	1919	Hands and their care care			UK	Mentioned in The Tatler.
	1930	Modern complexion care			UK
	1936	Pomeroy beauty for all	12	23x7	UK
	1936	Pomeroy beauty culture		7x18	UK	Four-panel fold out.

Pompeian ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1915	How to get real beauty sleep			USA	Mentioned in LIFE.
1919		Liberty girl			USA
1920		Sweetest story ever told			USA
1920		Toilet preparations			USA
1922		Honeymooning in Venice			USA
1924		Honeymooning on the alps			USA
1927		Your type of beauty			USA
	1928	Quel est votre type de beauté?	20	11x12	CAN
	1935	Face facts	28	10x13	USA

Pond’s ➜

Date	Est	Title	Pages	Size	Origin	Comments
1904		Beauty	16	5x18	USA	Single sided booklet. Text by Harriet Hubbard Ayer.
	1936	Carol Lunne beauty guide		8x11	UK	Six-panel fold out.
	1942	Guideposts to skin beauty			USA
1961		Secrets of beamaxuty and style from the world of fashion	36	14x19	USA

Potter & Moore

Date	Est	Title	Pages	Size	Origin	Comments
	1938	Surface beauty is not enough	14	13x17	UK
	1955	Gifts by Potter & Moore	4	11x17	UK

Primrose House ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1922	The new beauty			USA	Mentioned in Harper’s Bazaar
	1928	Here dwells youth	32	9x16	USA	Also 1922, 1924.
	1928	Here dwells youth	48	11x15	USA
1929		The suntan group			USA	Leaflet.
	1932	Here dwells youth	40	11x15	USA	Cover and content different to earlier version.
	1937	On keeping your skin young			USA

Princess Pat ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1922	Making beauty yours			USA	Mentioned in Beauty.
1923		The promise of a princess	40	9x11	USA
1926		Devoted to beauty	12		USA
	1930	This exquisite beauty	28	10x14	USA	At least two versions. Products & prices identical but some pages transposed.
1931		Modern story magazine No. 2	12	13x17	USA	Published monthly by Princess Pat Ltd.
	1932	For you – exquisite beauty	36	10x15	USA
	1932	How to apply Princess Pat harmonized make-up			USA
	1932	Princess Pat way to beauty			USA
	1941	Does your charm come and go?		9x16	USA	Bi-fold.

Products Bertie

Date	Est	Title	Pages	Size	Origin	Comments
	1927	Les secrets de la beaute			USA

Revlon ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1939	How to give … how to sell Revlon manicures			USA	Trade publication mentioned in AP&EOR.
1941		Fashion in hands	12	13x18	USA
	1950	Dreamy eye make-up		9x20	US	Three-panel fold out.
	1955	Retail sales training course	16	22x28	USA	Course for sales staff.
	1955	Professional tips for beasuty salons	24	10x22	USA
	1956	Correct selection and application of make-up		10x22	AUS	Four-panel fold out.
	1959	Revlon for a lovelier you	16	13x18	UK
	1962	Revlon guide to nail care	8	13x18	AUS	Printed in Holland.
	1963	Your guide to hair care	24	9x21	USA
1963		The romance of fragrance by Revlon	16	15x22	USA
1963		Revlon’s vacation coloring book	8	22x28	USA
	1964	The complete guide to skin care	16	13x20	USA	05/64 on the cover.
	1964	The complete guide to make-up by Revlon	28	13x20	USA	05/64 on the cover.
1964		Revlon guide to nail care	20	10x22	USA
1964		Revlon’s skin care guide for teens	32	14x19	USA
	1964	Tips on shade selection	8	10x24	USA
	1965	The complete guide to make-up by Revlon	28	16x25	USA
	1965	Tips on shade selection	16	10x23	USA	Back cover opens out.
	1965	The Revlon guide to beauty treatment	16	13x18	UK	Back cover folds out to show Renaissance Treatment Collection.
1965		Choosing eye make-up by Revlon		10x23	USA	Six-panel fold out.
1966		The romance of fragrance by Revlon			USA
1966		Revlon guide to nail care	20	9x21	USA	Same as 1964 except for shade changes.

Rexona

Date	Est	Title	Pages	Size	Origin	Comments
	1935	Rexona has bought happiness …		12x21	AUS	Leaflet.

Richard Hudnut ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1896	20th century toilet hints			USA	Mentioned in the Indianapolis Journal.
1907		Beauty book	16	8x12	USA
1910		Beauty book	16	8x12	USA	11th edition.
	1911	Toilet hints			USA
1915		Beauty book	48		USA	Available though Harvard University Library.
1919		The secrets of beauty	16	9x14	USA
	1923	The book of Du Barry	32	11x15	USA
	1923	The secrets of beauty	24	9x15	USA	Three Flowers products. Printed in USA but list of UK chemist branches inside front cover.
	1924	Fleurette walks in beauty			USA	Three Flowers.
	1925	The book of Du Barry	32	11x15	USA
	1925	How to be charming	32	10x13	USA	Three Flowers products.
1927		The way to lovely skin	32	9x12	USA
	1927	At 20 rue de la paix	12	15x23	USA	Contains illustrations of new salon, which opened in 1927.
	1927	Du Barry Beauty Preparations		23x8	USA	Four-panel fold out.
	1930	1880-1930 Richard Hudnut book of values	52	17x20	USA	Meant for distribution in Canada. Includes a letter from Richard Hudnut dated March 1930.
	1930	Cleansing treatment by Doris Hale			USA
1930		Home method of Du Barry beauty treatments by the new hand principle	48	9x13	USA	Also printed in 1929, 1931.
1932		Holiday creations with Richard Hudnut			USA
	1933	Gifts for Du Barry			UK
	1934	Marvelous make-up guide			USA
		Marvelous a synonym for beauty			USA
1935		Home method of Du Barry beauty treatments by the new hand principle	48	9x13	USA
	1936	What colour are your eyes?			USA
	1936	Du Barry hand principle of skin treatments			USA	Mentioned in Vogue.
	1937	A new slant on beauty			USA	Includes Du Barry Beauty Angle. Also 1938.
	1937	New loveliness for you	32	10x12	USA
1938		La chiave della vostra bellezza	18	14x11	ITA	Gemey range of products.
	1940	How to take the beauty angle treatment in your Du Barry salon-at-home	6	9x11	USA
1941		Beauty is yours	52	10x13	USA
1942		Du Barry 6 weeks from tonight	20	15x23	USA	Du Barry success school course.
1944		Beauty is your duty	52	10x13		Includes the Beauty Angle.
	1946	Success-o-plan			USA	Includes Du Barry Success School chart.
	1946	Du Barry success stories	12		USA	Part of the Success Course beginner packet.
	1947	Your face, your figure, your future			USA	Includes Du Barry Success School chart.
	1947	The new look in beauty			USA
1947		Du Barry beauty preparations	36	7x11	USA
1948		Your personal problems and how to solve them	12		USA	Part of the Du Barry Success Course.
	1949	Du Barry contour make-up plan			USA	Part of the Du Barry Success Course.
	1949	Care of the hair	20	11x18	UK
	1951	Be a Du Barry beauty			USA
1955		Help yourself to new beauty by Du Barry	20	13x18	USA
1959		Du Barry’s royal family	4	13x16	USA
1959		The clear future of a young complexion	4	13x16	USA
1959		Now ... prettier hair for you	4	13x16	USA
	1959	Du Barry Sales training manual	40	15x23	USA	Includes fragrances and Sportsman products.
	1966	Teenage complexion digest				Features ‘All clear’ range.
	1969	Du Barry’s new sporting goods for girls – “Playthings”		10x10	USA	Four-panel fold out.

Riker

Date	Est	Title	Pages	Size	Origin	Comments
1901		A beauty builder	8		USA

Rimmel

Date	Est	Title	Pages	Size	Origin	Comments
	1969	A personal guide to beauty	20	15x23	UK

Roger & Gallet

Date	Est	Title	Pages	Size	Origin	Comments
1910		Souvenir de l’exposition de Bruxelles	4	8x11	FRA	Commercial catalogue. Available at the Forney Library
1913		Parfumerie Roger & Gallet	226	19x28	FRA	Commercial catalogue. Available at the Forney Library
	1922	Parisian toilet specialties [sic] de lux			USA
	1930	Parfumerie Roger & Gallet	4	14x15	FRA	Commercial catalogue. Available at the Forney Library

Rose Laird ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1917	Laird’s care and treatment of the skin	8		USA
	1921	Daily care and treatment of the hair and scalp			USA
1928		Winning beauty from the passing years	38	12x16	USA	Also 1925, 1926. UK prices and spelling. Last two pages blank.
1935		To your natural beauty give protection … to any blemish give correction	36	8x13	USA	UK prices and spelling.
	1938	This way to loveliness	46		UK	Also 1937. UK spelling but USA prices.
	1945	Rose Laird tells you what to do			USA	Mentioned in Seventeen

Rudemar ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1935	Rudemar System	28	15x23	USA
	1936	Charm—the result of intelligent care			UK

Shulton ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1949	Bathing for health looks and pleasure			USA
	1958	Christmas gifts	4	21x28	USA	Trade brochure.

Steins

Date	Est	Title	Pages	Size	Origin	Comments
	1919	How to make-up			USA	Available from Tara Maginnis.
	1929	From behind guarded stage doors			USA	Mentioned in Screenland.

Sunclyme House

Date	Est	Title	Pages	Size	Origin	Comments
	1936	Cosmetics from tropical fruits			USA	Mentioned in Vogue.

Tangee ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1927	The art of make-up			USA	George W. Luft.
	1927	The art of make-up			UK	Coleman & Naste.

Tussy

See Lehn & Fink

Virginia Lee

Date	Est	Title	Pages	Size	Origin	Comments
1928		Preparations for stage screen and street	36	9x13	USA
1929		The new way to beauty	36	10x14	USA

Vivaudou

Date	Est	Title	Pages	Size	Origin	Comments
	1924	Around the clock with Vivaudou remembrancer			UK	Mentioned in Pictures and Picturegoer.
	1925	The Vivaudou remembrancer	43	8x12	UK	Half of booklet is devoted to etiquette plus pages for addresses, engagements and memoranda.

Westmores ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1937	Gold book for blondes			USA
	1937	Gold book for brunettes			USA
	1937	Gold book for redheads			USA
1939		Perc Westmore’s perfect make-up guide			USA

Woodbury ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1905	Personal charm			USA
	1919	The Woodbury preparations			USA
	1927	A skin you love to touch	12	7x15	USA	Also 1928.
1931		The index to loveliness	48	12x15	USA
1931		Woodbury’s outline of care for normal hair		5x7	USA	Four-panel fold out.
1931		Woodbury’s special treatment for oily hair		5x7	USA	Four-panel fold out.
1931		How Woodbury’s creams beautify your skin		7x15	USA	Three-panel fold out.
1932		The index to loveliness	48	12x15	USA
1933		A skin you love to touch	10	7x15	USA	Also 1930
1934		A skin you love to touch	10	7x15	USA
1934		The beauty secret of the woman who never grew old	44	12x14	USA
1936		Bathe yourself in sunshine			USA	Five-panel fold out.
1936		Beauty . . . twice as lovely twice as sure			USA	Five-panel fold out.
	1937	Powder shade chart		17x28	USA
	1939	Rouge and lipstick shade chart		18x28	USA
	1940	Woodbury facial cocktail			USA
	1941	How to give your skin romantic beauty			USA	Four-panel fold out. Also 1943.

Yardley ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1925	Old English lavender water	4	10x15	USA
1933		Complexions in the Mayfair manner	24	16x17	USA
	1934	A beauty secret from across the sea	8	6x12	USA	Mentioned in Vogue. 1935 Price list.
	1935	Yardley’s triple compact and lipsticks		9x14	USA	Fold out. Came with a triple compact.
1937		Beauty secrets from Bond Street	32	14x19	UK	Includes American price list. Also 1936, 1939, 1940.
	1938	Yardley beauty book			UK
	1938	The essentials of beauty			UK
	1939	Yardley way to beauty			UK	Also 1938.
	1942	Colors by authority			USA
	1949	The Yardley way to beauty	20	15x18	UK	Mentioned in The Chemist and Druggist. Cover reads Let’s be practical. Includes 6 cards on massage.
	1955	Time to be beautiful	12	13x16	UK	Inside front cover opens out to show ‘Shopping Guide’.
1957		Trade price list	12		USA
	1962	Beauty by Yardley	4	18x24	UK
1963		Retail price list			UK	Three-panel fold out
1969		Sigh shadows		6x9	USA	Three-panel fold out.

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Last Update: 25th August 2024